PDMA PRESENTS “MAILING SMARTER: A HOLISTIC APPROACH TO REDUCING COSTS AND IMPROVING ROI”

May Networking & Lunch Meeting
Wednesday, May 19, 2010
11:30 a.m. to 2:00 p.m.
Crowne Plaza Philadelphia * King of Prussia, PA

Direct Marketing is all about measurable return on investment (ROI). With response rates on the decline and postage costs creeping up – and in the midst of a still tough economy – it’s critical for marketers to maximize their campaigns by mailing smarter.

Business and marketing professionals from across the Delaware Valley are invited to attend the May 2010 networking & lunch meeting hosted by the Philadelphia Direct Marketing Association (www.the-pdma.org). A panel of direct response experts will present “Mailing Smarter: A Holistic Approach to Reducing Costs and Improving ROI” on Wednesday, May 19, 2010 at the Crowne Plaza Philadelphia in King of Prussia, PA.


read full event info at:  PDMA PRESENTS “MAILING SMARTER: A HOLISTIC APPROACH TO REDUCING COSTS AND IMPROVING ROI”.

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