Last year, the QR grocery store in the subway in Seoul, Korea created quite a bit of buzz not only for the great idea, but for a creative and practical way to apply QR based shopping into our lives. About a month later, posts started popping up that the QR grocery store was in fact a fake, just a quick marketing stunt by an advertising agency. Now it seems (and I have to say seems since I have not seen this myself) the concept has come to the US. I have more faith that this one is real, since P&G and Coca Cola would have 90 lawyers all over this by now if it weren’t, and I doubt the post I reference below would still be up. If you live in Philly, let me know if you see the billboards or try the service – and PLEASE take pics!
Peapod, P&G tap mobile to simplify grocery shopping for commuters
By Chantal Tode
Internet grocer Peapod, Coca-Cola and Procter & Gamble’s Charmin are giving smartphone owners in Philadelphia another way to shop for groceries while they commute to work.
Posters at Philadelphia transit stations feature a variety of commonly purchased grocery items along with QR codes that commuters can scan with the Peapod app to order the items. The purchased items are then delivered to a shopper’s door by Peapod.
“Mobile is such a great way for people to be able to multitask,” said Elana Margolis, panager of public relations, at Peapod, Skokie, IL. “If you are on the train or in line waiting to pick up your kids from school, you can check grocery shopping off of your list.
“It is all about making shopping more convenient for our customers,” she said.
“Consumers buy books on the go, they buy shoes on the go, why not grocery shop on the go too? Peapod makes it a seamless experience to go from desktop to mobile and back again so even if you are on the train and realize that you forgot to put peanut butter in your ‘cart,’ you can just pull up the app and add it on your smartphone.”
Continues at: Peapod, P&G tap mobile to simplify grocery shopping for commuters – Mobile Commerce Daily – Multichannel retail support.
