The Postal Regulatory Commission has approved the U.S. Postal Service’s plan to conduct a Standard Mail Pricing Initiative (also known as the “Summer Sale”) this summer. This is a follow-up to last summer’s inaugural program.
Here’s what the program looks like:
• Incentive period: July 1 to Sept. 30, 2010.
• Products: All Standard Mail letters and flats.
• Control months: June and October.
• Rebate amount: 30% off applicable rate above baseline.
• Baseline: Same Period Last Year (SPLY) + 5% (i.e. 105% of what you actually mailed in the July to Sept. 2009 period)
• Control: Downward adjustment if June or October volume is below baseline (prevents shifting of volume into incentive period)
• Qualification: Customers must have mailed more than 350,000 Standard Mail pieces in the baseline period of July 1 to Sept. 30, 2009. This covers about 3,525 customers, or 67% of Standard Mailers.
Mail service providers (the printers and preparers that physically execute mail and give it to the USPS) are not eligible to aggregate volume on behalf of their customers.
Read full article : PRC Approves Summer Sale II.
