I wanted to share this so you could all see that the common denominator in these AR executions is the use of PRINT as the starting point. Makes it nice that the print has to be SAVED as well (unlike QR on a printed piece that could be tossed after the scan). So AR not only brings value to multichannel marketing and the Print Industry, it brings shelf-life to the project. Something to consider…
Qualcomm announced the three winners of our augmented reality challenge!
The top prize of $125,000 was awarded to a team of two developers from Lithuania for Paparazzi. Second prize went to Defiant Development, Australia, for Inch High Stunt Guy, and third prize was awarded to five developers from USC, USA, for Danger Copter.
For more information about augmented reality: http://www.qualcomm.com/products_services/augmented_reality.html
via Qualcomm Augmented Reality Challenge Winners – YouTube.
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