DALLAS—May 17, 2010—On Thursday April 29, Williamson Printing Corp. hosted the “Print Delivers” Dallas’ seminar for almost 200 individuals from the agency, marketing and design communities to raise their awareness about the effectiveness of print media. The seminar is part of an ongoing series presented around the country by The Print Council and included industry experts from The Print Council, the U.S. Postal Service, Kodak, Sappi Paper, Heidelberg USA, and Williamson Printing.
Mike Naples, U.S. Postal Service, and Rick Mazur, Kodak, presented case studies, ROI data, and statistics about the effectiveness of print, as well as how print connects with other media. Jim Dunn, Heidelberg USA, showed examples of finishing techniques and an exceptional print quality that cannot be achieved with digital media.
Molly Foshay, Director of Creative Services at Sappi Paper, spoke about the sustainability of paper and print, and stated, “Because print is biodegradable, recyclable and reusable, marketers can make a decision to use print and feel confident that they are choosing a medium that is sustainable.”
See full article here: Print Delivers Seminar Hosted by Williamson Printing Draws a Crowd to Learn About Printing Medium : Page 1 of 2 : Printing Impressions.
