There is a new research report released by the analysts at mediaIDEAS, (disclosure: I am a full working partner,) that answers the ever-asked question, is print dead?
The answer of course is, no, we are neither dead nor dying, but the analysis also suggests a near moment in time when digital revenues will surpass print revenues for publishers. So, it isn’t about death, but rather about the realignment of our resources and expectations.
According to the report’s author, David Renard, “Over the next 10 years, the magazine industry will experience deep-rooted change from primarily a print-oriented business to one where digital products will represent the largest share of a smaller periodical industry. We expect digital to be the primary source of revenue for magazines past the 2016-2017 time frame.”
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