This is the story of dimensionality. Textures, shine, matte, and a host of other print embellishment options can take print to a new level. The differentiation that texture brings is something you can test for yourself. Think about the last handful of business cards you cleaned off your desk. Did you keep some of them? I tend to keep the ones that have more thought put into them, like raised text, raised graphics, neon colors, and texture.
With that in mind, take a look at this video from the series. The spotlight is on a set of samples I brought back from the Digital Print Forum in Milan that were part of the offerings at the Ricoh Italia stand at the event. The textures, colors, and innovative execution were all I needed for my ideas to run wild. I think you’ll see what I mean.
Take a look at this video to get some ideas
If you have the coolest print sample among the work you have commissioned or produced, let me know. I am always looking! Reach out to me! @PatMcGrew on Twitter, on LinkedIn, or pcm@mcgrewgroup.com all land with me and I’ll be delighted to tell your story!
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See last month’s post by Pat: https://printmediacentr.com/print-samples-everything-needs-a-label/
See all of Pat’s posts here.
Pat McGrew helps companies perform better. As Managing Director for McGrewGroup, Inc., she promotes Best Practices for your Business leveraging her work as an executive, marketer, analyst, industry evangelist, and consultant to enable business growth. An experienced professional speaker and author of 8 business books, Pat is also the editor of A Guide to the Electronic Document Body of Knowledge, a regular industry content contributor, host of #PrintSampleTV, and co-host of #ThePrintReport Podcast with Deborah Corn. Pat won the 2014 #GirlsWhoPrint Girlie Award and the 2016 Xplor Brian Platte Lifetime Achievement Award. She is certified as a Lifetime Master Electronic Document Professional by Xplor, and as a Color Management Professional (CMP), CMP Digital, and BrandQ Professional by IDEAlliance. Find Pat on Twitter as @PatMcGrew and on LinkedIn.
