Have you ever been specifying a print job and couldn’t remember how to spec an element? Do you want A4 or B4? How do you allow for bleed? What are the layer requirements to spec for multiple layers of varnish? There are so many options in print.
Sure, you could go to dozens of websites, or you could do what printers have done for decades and turn to the handy Pocket Pal on your bookshelf.
I got my latest copy, the 21st edition, sponsored by our friends at International Paper and produced by our friends at Canon Solutions America. It is 300 pages of print love! A little bit of history and a lot of information on the technologies, substrates, inks, and toners we use every day. For me, it is the ultimate print sample because it shows off the power of print and educates at the same time!
In this video we look at that fabulous Pocket Pal and why you might want one on your shelf.
If you have the coolest print sample among the work you have commissioned or produced, let me know. I am always looking! Reach out to me! @PatMcGrew on Twitter, on LinkedIn, or pcm@mcgrewgroup.com all land with me and I’ll be delighted to tell your story!
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See last month’s post by Pat: https://printmediacentr.com/print-samples-create-your-own-magazine
See all of Pat’s posts here.
Pat McGrew helps companies perform better. As Managing Director for McGrewGroup, Inc., she promotes Best Practices for your Business leveraging her work as an executive, marketer, analyst, industry evangelist, and consultant to enable business growth. An experienced professional speaker and author of 8 business books, Pat is also the editor of A Guide to the Electronic Document Body of Knowledge, a regular industry content contributor, host of #PrintSampleTV, and co-host of #ThePrintReport Podcast with Deborah Corn. Pat won the 2014 #GirlsWhoPrint Girlie Award and the 2016 Xplor Brian Platte Lifetime Achievement Award. She is certified as a Lifetime Master Electronic Document Professional by Xplor, and as a Color Management Professional (CMP), CMP Digital, and BrandQ Professional by IDEAlliance. Find Pat on Twitter as @PatMcGrew and on LinkedIn.
