The folks at the Envelope Manufacturer’s Association have a mission – envelopes. But it is more than that! They share ideas, compare notes on things like keeping staff motivated, finding staff, and finding that all-too-precious commodity – the paper and other substrates used to manufacture the envelope.
At their last meeting, there were vibrant discussions on how to talk with envelope buyers and designers. Remember! Envelopes not only protect the contents but also serve as a billboard for marketing messages. Anyone who uses the USPS Informed Delivery feature sees the envelopes before the mail ever reaches their home or business. When the envelope cares a tease, a marketing message, or a call to action.
In early 2021 we did an episode of Print Sample TV spotlighting a wonderful sample package from the folks at Tension Envelope. Take a look! There are ideas you can apply today and those you can build on to create a unique experience for your communications.
Watch the postcard episode, and explore the playlist here.
If you have the coolest print sample among the work you have commissioned or produced, let me know. I am always looking! Reach out to me! @PatMcGrew on Twitter, on LinkedIn, or pcm@mcgrewgroup.com all land with me and I’ll be delighted to tell your story!
Pat McGrew helps companies perform better. As Managing Director for McGrewGroup, Inc., she promotes Best Practices for your Business leveraging her work as an executive, marketer, analyst, industry evangelist, and consultant to enable business growth. An experienced professional speaker and author of 8 business books, Pat is also the editor of A Guide to the Electronic Document Body of Knowledge, a regular industry content contributor, host of #PrintSampleTV, and co-host of #ThePrintReport Podcast with Deborah Corn. Pat won the 2014 #GirlsWhoPrint Girlie Award and the 2016 Xplor Brian Platte Lifetime Achievement Award. She is certified as a Lifetime Master Electronic Document Professional by Xplor, and as a Color Management Professional (CMP), CMP Digital, and BrandQ Professional by IDEAlliance. Find Pat on Twitter as @PatMcGrew and on LinkedIn.
