There is nothing like getting a box in the mail, opening it, and discovering what’s inside. Whether you ordered something for yourself, received a gift, or stocked up on shampoo, there is still excitement in opening a box. Some companies get that and create an experience for their customers.
At our house, we see BarkBox on a regular cadence and the dogs know that means there are toys and treats. The BarkBox team makes it fun and puts a liner in the box that supports the monthly theme. There is an effort the team goes through to make sure that all of the elements come together, fit in the box and can be mailed.
If this is intriguing and you want to know more about what’s available, let me point you to this episode of PrintSampleTV where we featured the folks from Fantastapak and their sample box of ideas! The team at Fantastapak and their sister organization The Boxmaker are web2pak enabled and ready to guide you through the process!
To see how it works and what it takes, watch the episode, and explore the whole 70+ playlist here.
If you have the coolest print sample among the work you have commissioned or produced, let me know. I am always looking! Reach out to me! @PatMcGrew on Twitter, on LinkedIn, or pcm@mcgrewgroup.com all land with me and I’ll be delighted to tell your story!.
Pat McGrew helps companies perform better. As Managing Director for McGrewGroup, Inc., she promotes Best Practices for your Business leveraging her work as an executive, marketer, analyst, industry evangelist, and consultant to enable business growth. An experienced professional speaker and author of 8 business books, Pat is also the editor of A Guide to the Electronic Document Body of Knowledge, a regular industry content contributor, host of #PrintSampleTV, and co-host of #ThePrintReport Podcast with Deborah Corn. Pat won the 2014 #GirlsWhoPrint Girlie Award and the 2016 Xplor Brian Platte Lifetime Achievement Award. She is certified as a Lifetime Master Electronic Document Professional by Xplor, and as a Color Management Professional (CMP), CMP Digital, and BrandQ Professional by IDEAlliance. Find Pat on Twitter as @PatMcGrew and on LinkedIn.
