Have you been following the stories of innovation in magazines and catalogs?
Articles will spotlight personalization and targeting, often implying that the techniques are new. But they are not! Twenty years ago, I was working with the team at Xplor International to curate the Xploration magazine and looking for ways to walk the talk of our electronic document-focused organization.
We had an idea that we could send every member a copy of the magazine that was personalized with their name and feature the information for their local affiliate chapter. It sounded like something we should be able to do because we all had experience with large variable data generation systems.
The reality is always a bit more complicated, but with the help of the team at Kodak and their new (at that time) Versamark inkjet printers, we met the mission! This episode talks about what we did, a bit of how we did it, and should give you some ideas. Afterall, we did this 20 years ago!
Watch this episode, or explore the whole 70+ playlist here.
If you have the coolest print sample among the work you have commissioned or produced, let me know. I am always looking!
Pat McGrew helps companies perform better. As Managing Director for McGrewGroup, Inc., she promotes Best Practices for your Business leveraging her work as an executive, marketer, analyst, industry evangelist, and consultant to enable business growth. An experienced professional speaker and author of 8 business books, Pat is also the editor of A Guide to the Electronic Document Body of Knowledge, a regular industry content contributor, host of #PrintSampleTV, and co-host of #ThePrintReport Podcast with Deborah Corn. Pat won the 2014 #GirlsWhoPrint Girlie Award and the 2016 Xplor Brian Platte Lifetime Achievement Award. She is certified as a Lifetime Master Electronic Document Professional by Xplor, and as a Color Management Professional (CMP), CMP Digital, and BrandQ Professional by IDEAlliance. Find Pat on Twitter as @PatMcGrew and on LinkedIn.
