Sticker shock is common these days when mailers are presented with postage estimates for their direct mail campaigns. One printer, however, hascome up with a unique answer to the problem and developed a packaging solution that has already saved one client $1.4 million in postage.
Tucker Printers, a Consolidated Graphics company, developed the patent-pending CGX FlexMailer for a promotional products and fulfillment customer that found the price of mailing promotional items at the parcel rate prohibitive.
With the CGX Flex Mailer, items such as an MP3 player or a T-shirt can be mailed as an automated flat. In the first few months that the packaging solution has been available, it has helped save mailers between 49 cents per piece up to $1.27 per piece, according to Craig Reynolds, president at Tucker Printers. One customer sent out 1.5 million pieces of mail and saved $1.4 million in postage, he reports.
See full article at: Marketing Powers Activate » Blog Archive » Printer Develops Mailer To Reduce Postage Costs.
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