QR codes have started to pop-up in lot of places such as store display, business cards, online ads, postcards etc. Whether QR codes are here to stay or not but from the measurement perspective they do present a huge opportunity in measuring advertising’s (particularly offline) effectiveness.
If you are one of those marketers who have embraced QR code or are thinking about it or just curious to know how QR code measurement works then this post is for you.
Measuring URLs in QR Codes
You won’t be able to measure the number of impressions of the QR codes if they are distributed offline. What you can measure is how much traffic those QR codes are driving to your site or to your pages on 3rd party sites like facebook page, twitter account etc.
Measuring QR code links to your site
Measuring QR codes that sends user to your site is as simple as campaign tracking. Just add the campaign tracking variable to the URLs that you have in your QR Codes and treat it like any other campaign. Then you can use your campaign reports to see how much traffic QR codes are bringing and how valuable that traffic is.
(Note: The tracking code, that you should append, depends on your Web Analytics tool.
For Google Analytics, you need to append add at least 3 variables, Source, Medium and Campaign Name. to the URL for it to be tracked in the Google Analytics (Check out URL Shortner, http://clop.in as it’s URL builder let’s you append the variables for tracking in Google Analytics, Omniture, WebTrend and Unica NetInsights )
continues at: Web Analytics, Behavioral Targeting and Optimization by Anil Batra.
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- QR Codes and Libraries – Presentation at LARC | Joe Murphy – Librarian, Innovator (joemurphylibraryfuture.com)
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