Oh, the internet. Endless source of information and mis-information. This was such a great concept and story and I’ll be really sad if it turns out to be a fake. Even as I write this, there are new posts about the QR Code Grocery store being shared. Thanks to Roger Smolski over at 2d-code for this follow-up, and a huge BOO to scammers and attention seekers – Yes Facebook Friends Tattoo girl – that means you too!
Did The Ad Agency Make It All Up?
The South Korean weekly news magazine Hankyoreh 21 is claiming that the virtual grocery store in a subway station that we reported on in June was never actually operated. These claims seem to be based on a statement from Seoul Metropolitan Rapid Transit Corporation which says the QR Code display was mounted at Hangangjin Station on Seoul Subway’s Line 6, filmed for two and a half hours and then removed. If this is true then the advertising agency will have some difficulty explaining its claim that Homeplus online sales rose by 130%.
via Did The Ad Agency Make It All Up?.
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