By Roger Marquis…
Last year, I did a simple analysis on terms found in the 2D barcode space and, after receiving a comment by a member of my LinkedIn group (2D/QR Barcode Strategy and Creative), I thought to revisit the research and provide an update.
The charts below are from Google Trends and serve to illustrate the search volume (top chart) and news reference volume (bottom chart) for the terms “QR Code” and “Microsoft Tag” in the U.S. for the past 12 months. The blue lines represent QR Code and the red lines represent Microsoft Tag. From these charts, it is easy to see that QR Code far outpaces Microsoft Tag with respect to Internet search/news and what people want to know more about or report on.
What’s interesting to see in this research is where within the U.S., on a state and city level, the great appeal for QR Codes lies. Here are the top 10 states:
Continues at: QR Code vs. Microsoft Tag…If Search Is Any Indicator | 2D Barcode Strategy.
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