The Direct Marketing Association (DMA) has released its first Value of DM report, revealing that direct marketing contributed more than a third of sales to the retail sector in 2009.
The report, which polled 412 companies engaged in DM across a number of sectors, found that £102bn of the retail industry’s £285bn revenues last year came from direct marketing activity.
Overall DM budget trends were up 5% year-on-year – although the majority reported no change – and the platforms showing the biggest upward trend were online and email.
Some 64% of companies in the automotive sector and 50% in the finance sector said they were increasing their direct mail spend, and these same sectors were the strongest of those claiming an increase in catalogue use.
The charity sector was the leader amongst those reducing direct mail and catalogue spend.
See full article at: Report claims DM brings in a third of sales to retail sector | printweek.com | Buyer News and Jobs from the Buying Sector.
