On June 24th, The Print Council brought the sixth edition of its “Print Delivers” series to New York City in a “lunch and learn” program hosted by Sappi Fine Papers North America. The session, presented to more than 200 people at the Art Directors Club in midtown Manhattan, reiterated the Council’s message about the place of print in the marketing mix and its unique abilities to influence consumer behavior.
“Print Delivers” drew a comparable crowd in Dallas earlier this year, and the next stop for the event will be Chicago in November. At “Print Delivers,” speakers share statistics, case studies, and the latest findings about print media effectiveness from Print in the Mix, the Council’s informational clearing-house. They also try to make a strong environmental case for print. The sessions, hosted by suppliers and local print firms, are aimed at advertising agency personnel, publishers, and others who buy or influence the purchase of media.
Formed in 2003, The Print Council is supported by 42 sponsoring companies including 22 printing businesses. From the beginning, it has worked closely with the U.S. Postal Service to encourage the use of print. At the Art Directors Club, executive director Ben Cooper described the organization as a “business development alliance within the printing industry to promote the value of print communications.” The value, Cooper said, can be recognized “from the forest to the mailbox” and should be extolled in that way.
See full article at: Sappi and The Print Council Explain How “Print Delivers” in NYC – Printing Industry News and Opinion from Print CEO.
