The hottest accessory at New York fashion week this year may be a bar code.
As they move to Lincoln Center, the runway shows, which will take place from Sept. 9 to Sept. 16, are turning the invitation and check-in process over to a computer system. Instead of creating lavishly designed paper invitations, many fashion houses will send email invitations and bar-coded confirmations. If all goes according to plan, guests won’t have to swarm around clipboard-wielding assistants but will line up at airport-style kiosks to receive their seating assignments.
The new protocol is one of myriad new changes as the legendary shows move to Manhattan’s Lincoln Center from the tents in Bryant Park. As designers such as Michael Kors, Diane von Furstenberg and Narciso Rodriguez prepare to show their spring collections, tension is building amid controversy over the mandated use of union labor and the general upheaval of having some shows further uptown and others downtown.
via Fashion Week Embraces Computers – WSJ.com.
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