Social media stories dominated the list of most popular marketing charts and articles in MarketingProfs in 2010.* Facebook, Twitter, LinkedIn, or Wikipedia, figured prominently in seven of the Top 10 articles, which also covered subjects such as email, mobile, marketing budgets, and content marketing.
1. Facebook Users Like Brands for Discounts, Social Badging
Why do consumer “like” brands? ExactTarget and Co-Tweet answer the question: Although consumers turn to Facebook primarily to connect with friends and fill downtime, product discounts and “social badging” are the most commonly cited motivations for “liking” brands on Facebook, according to a survey released in September 2010.
Over two in five surveyed Facebook users (43%) say they “like,” or are fans of, at least one brand on Facebook. Among them, 40% say they like brands to receive discounts and promotions, whereas 39% say they do so to publicly display their brand affiliations to others. By contrast, 23% of consumers who follow brands on Twitter do so for social-badging purposes.
Continues at: Social Media – A Year in Numbers: Top 10 Marketing Charts and Research Articles of 2010 : MarketingProfs Article.
Related articles
- Social Media Top Priority for PR in 2011 – MarketingProfs.com (subscription) (news.google.com)
- Influencer Identification Just Got A Kick In The Pants (socialmediaexplorer.com)
- HubSpot Offers 100 Marketing Charts and Graphs (centernetworks.com)
- What 2011 Year hold for Your Business-Marketing Insights that You Should Know (millionairemarketingclassroom.com)
- 101 Must-See Digital Marketing Charts and Graphs (steffanantonas.com)
2 Responses