Printers often make print customers and sales prospects work soooo hard when it comes to content, don’t we? We give them things to read that are educational or have big words. We ask for action. Click here for more! Make decisions! Worry! Think!
Let’s give print customers a break and give them something fun instead.
I’ve come up with some cheery ideas for social content for print customers that won’t stress out your audience.
Here we go!
Chatbots programmed with funny replies
Personalized playing cards or puzzles
Simple Loom messages that only require one-word answers
Life hacks
Bizarre infographics
Personalized memes
Original comics, cartoons, and drawings
Short-short videos or TikToks
Links to funny items on Amazon embedded in a story
Rick Rolling
Lighthearted user content
Clever emoji “stories” (strings of emojis)
Designs made from typed letters like the classic bunny holding a carrot
A cute rubber stamp and ink pad
“Choose Your Adventure” interactive guides
Links to reviews of offbeat local restaurants
Curated photo galleries
Printed case studies with lots of before-and-after images and minimal text
Postcards in the style of Mad-Libs that people can play with their co-workers
Snippets from social media that, as a group, create a story or joke
Useful AI prompts
Helpful Notion templates
Thank you cards with original art
QR codes with beautiful designs
Homemade GIFS
Beautiful e-books that are not work-related
Caricatures
Dazzling charts with memorable (non-work) stats
An interview with a kooky celebrity
Customizable presentation decks
Online games you program yourself
List of free trials or free samples
Print magazines about visually exciting topics
Pinterest collections
Tips on how to create patterns in your Instagram series
Links to interesting Reddit posts
Original maps
Creative writing
Customized desk calendars
Breathtaking coffee table books
Lighthearted predictions
Funny quotes
Fun dielines and folding dummies
Book reviews of the classics written by children
Vivid, collectible posters
As you can see, cheerful content like this can still achieve your marketing goals. You can still do all the things – raise awareness, build reputation, increase engagement, be memorable, boost traffic – but the key is to create something happy and fun just for the enjoyment of it.
Let me know what you try and how it is received!
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Check out last month’s post: Lessons From Fran Drescher on How to Position Your Print Industry Career
Sandy Hubbard is a Marketing Strategist and Advisor specializing in Print, Media, and B2B Tech. She helps print companies leverage their marketing to stand above the crowd. She founded the #HelpPrintThrive campaign to elevate and celebrate print. Sandy is also the host of #PrintChat, a weekly global gathering of the industry’s most influential thinkers and leaders. A proud member of Girls Who Print, Sandy was the 2022 recipient of the coveted Girlie Award. Connect with Sandy on LinkedIn.
