Facebook is now third most important marketing tactic
Small businesses, while not yet at the usage levels of their larger counterparts, are warming up to social media marketing, according to a fall 2010 survey from small-business marketing firm Constant Contact.
The businesses surveyed overwhelmingly considered word-of-mouth the most important marketing tactic for finding new customers, but that figure includes discussions that take place both online and offline. Websites and email marketing followed as the only other tactics a majority of small businesses said were “very important.”
Continues at: Social Media Is Greater Marketing Priority for Small Businesses – eMarketer.
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