51 Percent Say Social Sites the Best Way to Communicate with Friends and Family;40 Percent Use Social Sites to Connect with Brands and Products
CHICAGO – June 8, 2010 – Performics www.performics.com, the performance marketing expert inside Publicis Groupe, today released results from “S-Net The Impact of Social Media,” a report from ROI Research Inc. www.roiresearch.com sponsored by Performics. The study explores how social media permeates consumers’ lives and affects communication, shopping and other activities. Despite increased industry chatter over privacy concerns, the findings illustrate how social networks continue to drive changes in consumer behavior online and offer insights for marketers seeking to capitalize on emerging social media opportunities.
The study of 3,000 U.S. social network users tackled not only general behaviors and platform preferences for social sites; it delved deeper into how social sites affect family and friend relationships and consumer attitudes towards brands and products. The most staggering statistics include:
Eighty percent of respondents have an active Facebook account, and 23 percent of those without an active Facebook account plan to join in the next six months
Sixty-seven percent of respondents have reconnected with people through social networking sites that they never would have otherwise
Thirty-nine percent of Twitter users respond to other people’s tweets once a week or more
More than thirty percent of respondents access Facebook and/or Twitter from their mobile phone through a browser or application once a day or more
See full article at: Search Engine Marketing News – Press Releases.
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