What Are The Keys To Your Performance?
by Kate Gansneder Of course printers know all about print. We’re immersed in the world of the tangible. Beyond our clients’ jobs, marketing wasn’t something you had to do or think about … but now, the marketplace has changed. Now more than ever, Printers not only need to embrace the world of marketing but to […]
Why Should I Buy Print From YOU?
“Hi. My name is Frank and I work for an award-winning printing shop. We use the latest technology to bring you the best product. We do it quicker than anyone else and our prices can’t be beat.” Does this sound familiar? Do you use these, or similar, words when calling on prospects? Does it work? […]
Ryan McAbee reflects on the CleanSlate2011 B2B Tablet Media Conference
PMC provides Media Sponsorship for numerous Industry events around the globe throughout the year, and while we cant always attend ourselves, we are fortunate to have an audience filled with professionals who are willing to stand in for us. Ryan McAbee, Chief Blogger at M-Bossed.com answered our call and attended CleanSlate 2001: A B2B Tablet […]
Clean Slate 2011 B2B Tablet Media Conference NYC 7/19
Media companies are rethinking what to measure — how long are consumers staying in an app, what are they looking at, how are they sharing information with others — all new data points that are valuable when it comes to understanding what and how to publish and what to sell to advertisers. Advertisers are rethinking […]
PrintMediaCentr is looking to PROMOTE YOU!
Are you part of a family owned Printing business with at least 2 generations currently working together? Are you a Vendor (or Freelancer) who has successfully incorporated Marketing Technologies such as QR and pURL’s into your Client Services? Are you a Print Producer who has successfully transitioned into Multichannel Marketing and are currently purchasing technology […]
Direct Mail Breakfast Tray Is “Toast” Of The Town
Direct mail was taken to a new level when Auckland marketing campaigners Mailshop sent breakfast trays to customers that included a printed piece of toast. The Just for Starters pack — which won a Gold Medal in the Self Promotion Category of this year’s Pride In Print Awards — was the hero of the self-promotion […]
Direct mail volume set to see modest growth and remain viable marketing channel
Numerous survey have found plans for small businesses to increase their marketing budgets that coincide with reports forecasting greater direct mail revenues. Now, PRIMIR, the company that recently published a study called “Trends & Future of Direct Marketing,” is adding its voice to the group, noting that while direct mail volumes is not set to […]
4 Twitter B2B Case Studies – How Tweets Lead to Business
Twitter is now 5 years old – Long Live Twitter! With an estimated user base that is now double that of LinkedIn at more than 200 million users, Twitter is less about what we are doing now and more about becoming a channel for customer service, consumer campaigns, and big brands to engage with their […]
5 Ways to Increase Prices and not Lose Customers
Judith Aquino (Business Insider) At some point, every company wrestles with the question of how to increase prices without losing many of their customers. For small businesses, this issue can raise many problems, especially if their original strategy was to offer products or services free of charge or at incredibly low rates. Unfortunately, it is […]
7 red-hot tips for maximizing B2B direct mail conversion
1/ Shape and size… Even if you have an irresistible offer supported by great copy, the way your direct mail piece is presented can still make that critical ‘percentage point’ difference between a good response and a GREAT response. Rather than conforming inflexibly to the standard, single colour A4 letter format, try experimenting with original […]
The Evolving Role of Direct Mail
In a recent survey conducted by Pitney Bowes, mailed communications continue to play an essential role in B2B marketing. Amidst email, sms, web, and more, mail has evolved to become the preferred method of communicating with highly valued prospects. Personalized mail is regarded by businesses as a tool with which to make the client feel […]
How Sales Has Changed in the Information Age
The Internet and search providers such as Google have revolutionized the way we access and interact with information. Nowhere is this more evident than in our purchasing decisions, whether as consumers considering major appliances for our homes, or as businesspeople considering goods and services for our firms. Our desire for information, the time required to […]