Internet Sales Tax Could Change Your Business
With federal and state budgets still struggling, lawmakers are looking for ways to increase the money coming into their tills. Sales taxes are about a third of total state tax collections, second only to personal income taxes as the largest source of state revenue. But the Internet Tax Nondiscrimination Act (P.L. 108-435) means states don’t […]
New Social Media Business Trends for 2011
Social Media is an important aspect to many businesses. Facebook, Twitter, LinkedIn, Flickr, blogs etc., are among the most popular ways to communicate and network. Business owners everywhere are utilizing social media in order to grow and manage their companies. Below is an article from http://venturebeat.com, written by Gary Halliwell, that reviews social media business […]
1/1: Interview with Mari Smith, Social Media Speaker, Trainer & Consultant
Hi Mari! Thank you so much for taking time out of your extensive schedule to answer a few questions for us. I first became aware of you during the International Freelancers Day Online Conference where I watched your Facebook Marketing Success Secrets for Solo Professionals presentation. I have to admit that prior to that, my […]
Microsoft hopes to show its Cloud Power
REDMOND, Wash.–After spending the last several months touting itself as “All In” when it comes to cloud computing, Microsoft now plans to spend several hundred million dollars to convince businesses what that actually means. The software maker is launching its largest-ever ad campaign targeting businesses, touting “Cloud Power” and its benefits over traditional server-based computing. […]
International campaigns dominate DMA's ECHO Awards
The Direct Marketing Association presented its ECHO Awards at its annual conference exhibition here, presenting 93 awards for direct-marketing excellence. The awards were dominated by the increasing participation of international agencies, with campaigns recognized from Belgium, Brazil, China, Czech Republic, France, India, Malaysia, New Zealand, Philippines, Singapore and South Africa, in addition to the U.S. […]
SaaS: As the Cloud Shapes B2B, B2B Shapes the Cloud
As more services, applications, and data are developed for — and delivered via — cloud models, how do business-to-business (B2B) commerce and procurement adapt? Or, perhaps we have the cart in front of the horse. Are the new requirements and expectations of modern, global business processes, in fact, driving the demand for IT solutions that […]
Making the most of local search marketing: A guide for local businesses
Local search marketing is an affordable and effective advertising tool for local businesses to attract new customers. About 70% of households use the Internet to find local products and services either using their computer or their mobile device. According to Google Inside Adwords, Google’s official blog for news, information and tips on AdWords, one in three […]
Direct Mail in BTB Lead Generation Mix
Direct mail once was the largest component business-to-business lead generation campaigns. Then came e-mail, podcasts and webinars. These days, however, e-mail-weary BTB marketers are rediscovering the power of direct mail, says Carolyn Goodman, president and creative director at Goodman Marketing Partners. Here, Goodman discusses how targeted marketing strategies have given a boost to direct mail, […]