The Real Cost of Print Customer Acquisition
What does it cost you to get a new lead to your website from your digital marketing campaigns? The cost equation depends on a list of variables, such as your timing, your offer, your target audience, your competition, and your unique value proposition. Success also depends on factors like the creativity and appeal of your […]
Wrapping Up 2021 with Bullish Thoughts for 2022
This year has, in many ways been one giant blur. It was January, yada-yada-yada, and here is my year-end wrap-up post. What did I do? What did I accomplish? What did I learn? I took a look back at 2021… Project Peacock morphed into a resource and education platform in 2021 and hosted more than […]
How To Get Your Print Business Ranked High in Google Search
Getting your print company’s website organically ranked by search engines is one of the toughest digital marketing challenges you face. You have hundreds or thousands of competing businesses trying to beat you in the race to be found in Google searches for keywords like “printer” or “printing company” or some variation of a printing product. […]
The Rewards of Collecting Community ‘Vig’
If you have watched as many movies and TV series as I have since March of last year, ‘vig’ may be a term you are familiar with. Vig … is slang for vigorish. Vig is the juice, the squeeze, the charge that a businessperson gets for helping broker a transaction or attached as interest on […]
Help Your Customers Improve Their Content Marketing Results with Print
Content marketing started as an industry buzz word that has continued to gain popularity over the last decade. While it is usually associated with digital marketing, it is commonly accepted that John Deere’s print magazine The Furrow, in 1895. (No, that’s not a typo. Content marketing has been around for at least 125 years now.) […]
Earning Trust is a Marketing Imperative
Trust. It’s a big topic in the marketing world right now. Google search on brand or marketing trust or “brand trust” and “marketing trust” over the past few months and you’ll see articles in websites like Forbes, AdAge, TechCrunch, Business2Community, and Social Media Examiner. A combination of data security concerns and the political climate may […]
2019 CMYK Manifesto: Invest in Your Audience
Greeting Citizens of The Printerverse and welcome to a New Year! My role as your Intergalactic Ambassador gives me a pretty unique vantage point since it allows me to be able to meet with, speak to and learn from so many of you out there each year. This annual post is my contribution to the […]
Inspiration Starts With a Blank Page
A few weeks ago, I came across a post on LinkedIn describing an exercise with a blank sheet of paper geared toward revealing possibilities and helping a person step outside the limitations of schedules, journals, and records of a “previous self.” The author, Lynn Hidy of UpYourTeleSales, suggested that writing, drawing, scribbling, listing, narrating, or […]
15 Content Ideas for Your Printing Blog
Starting a blog can be intimidating. Finding the time to sit and write can seem impossible. And when you finally DO have the time, you’re often left scratching your head wondering what to even talk about. Is it even worth the frustration? Well – in short – ABSOLUTELY. By strategically writing about things that are […]
4 Signs A Printer’s Website Needs Refreshing
Your website often serves as the initial handshake between your company and your prospects. Are you serving up a strong and confident grip, or does it leave your visitors hoping for just a little bit more? I’ve recently spent a lot of time looking at the websites of various commercial printers, and I have to […]
Print Media Centr Visitors Pick The Best Posts Of 2015
Greeting Earthlings, CMYK Enthusiasts, and Print Media Centr Readers… Happy New Year! It’s a brand new year and no better time to look back and share some 2015 history with you. Here is a bit of statistical site info and some quick links for the top 10 posts on PMC in 2015! PMC attracted readers from all over the […]
How Printers Can Survive In A Content Driven Economy
By Roberto Blake The secret is out; everyone needs to be a media company. We all know that Social Media is not a fad; we know that Content is King and Distribution is Queen; we know that Context is fickle God that can make or break our business and us. Great. Now what? Understanding that […]
