Are All Salespeople #CATFISH?
For anyone not up on pop culture, CATFISH was a film about a guy named Nev (pronounced Neeve) who believed he found true love on Facebook only to later find out she wasn’t all she claimed to be. At the end of the movie, we hear a story about how commercial fisherman sometimes place catfish […]
ASK ROCK: How Do I Know Which Growth Strategy To Pursue?
Welcome to ASK ROCK, a monthly advice column where industry expert Rock LaManna will answer your questions on topics such as: key financials for business, and how it can lead to profitable organic growth, M&As, strategic alliances, succession plans, and exit strategies. He will also talk about leadership and present family business case studies. Do you have […]
Trade Show Swag Moving To #NFC For Engagement
Until I watched this video, I really believed the NFC process was way more complicated than it appears to be. Even if this is the most basic use of the technology, it seems doable by pretty much everyone with an NFC enabled device, and a little patience. This was posted in Nov of 2012. NFC […]
An Amazing Example Of Customer Service: Making The Impossible, Possible
This story is really amazing. It starts with Jia Jiang, a man who set out to overcome his fear of rejection by making one crazy request a day for 100 days and blogging about his quest. On day three, he walked into a Krispy Kreme in Austin, Texas and asked for what he was sure would […]
Who Is The Real Face Of Your Business?
Yesterday morning I awoke to a conversation that the morning crew on the radio was having regarding the Apple iPhone Announcement scheduled for today. They were talking about how many chargers and accessories they would have to replace and what would still work with iPads and iPods and about features the new phone was rumored […]
Social Customer Service [infographic]
via Social Customer Service [infographic]. Social media has allowed companies to become more responsive than ever before. Today’s infographic Social Customer Service: The Next Competitive Battleground shows us that companies are responding quicker than ever to their customers complaints. In fact about 84% of social media use is geared towards improving customer service.
Personalization Becoming A Reality Across The Hospitality Industry
The article below is from HotelMarketing.com, but I see it as a call to action for Printers & Service Providers with hospitality clients or Agencies with such clients to get in this game NOW if you arent already there. Having worked for many years in Agencies with casino’s, hotels, resorts and destinations as clients, I can […]
Education, Networking, Free Pass & Hotel – OH MY!
Now until 3/18 register for the 2012 Xplor Conference & Vendor Forum and you can win a Full conference pass for Xplor 2012 PLUS (2) nights stay at the Trade Winds for Xplor 2012 ($440 value)! Use promo code XPPMCRDR and register here: Popular Networking Events Return to Xplor’s 2012 Conference and Vendor Forum LandO’Lakes, FL—March 13, 2012—Xplor […]
Embracing Disruptive Forces as a Strategy
Opening your doors to change will prepare your operation for the future of print by Sandy Hubbard In the past you competed with other print shops for jobs. Today you compete with traditional and online marketers, your own customers who are outputting jobs in various ways, in-house printing operations, online discount printers, your local office […]
What caused Grandma to go Social?
Impossible is a word I personally don’t use that often from years of Traffic/Print Production “it has to get done” conditioning, but a few weeks ago I received a Facebook friend request from my Grandmother! This is the same woman who refers to her computer as “the machine,” turns OFF her answering machine when she […]
PMC’s Vendor Spotlight: 1/1 Interview with Mike Peluso, VP Shawmut
Back before we changed our calendars I put out a call for Printers who were family owned and also adding Marketing Technology Services to their capabilities. The PSP/MSP conversation is often had, but rarely do I see anything but the conversation, so I was thrilled that Shawmut responded and was willing to share their journey […]
The 1-800Flowers Valentines Day Social Media Massacre
I must receive at least ten “someone is saying a really bad thing about you” direct message tweets a day. My assumption is that they are from hacked accounts of my followers and there really isn’t a bad mouthing movement going on. If only 1-800Flowers was in the same boat. It appears there was a […]