Xplor to Host CCM Track at 2012 Conference and Vendor Forum
For Immediate Release Xplor to Host CCM Track at 2012 Conference and Vendor Forum Lutz, FL —February 7, 2012—Xplor International, the worldwide electronic document systems association, today announced that theassociation and conference organizers will host a CCM (Customer Communications Management) track at their upcoming Conference and Vendor Forum, March 27-29 at the TradeWinds Island Grand Hotel […]
The Importance of Relationships
A few weeks back I shared this very well produced and relevant video on “The Importance of Relationships” by Nick Hancock, a Business Development Manager for the Print Industry in the UK. I followed up with him and he was kind enough to provide us with this article. The Importance of Relationships. by Nick HancockNot wanting […]
LinkedIn's Pay to Play Customer Service Model
To paraphrase an old Saturday Night Live skit… LinkedIn has been “bery bery good to me.” My Print Production Professionals Group has grown to almost 21,000 members, and is securely with the top 500 of all 1,016277 and counting groups on LinkedIn. I am connected to almost 9,000 Print & Integrated Marketing Professionals; I have […]
PMC's Vendor Spotlight: Scott Baker VP, GMC Software Technology
In June of this year, PMC put a call out to all service providers under the banner “PMC Wants to Promote You.” We had some great responses; Jeff Sierra from Budco was our July spotlight and moving into August we come to GMC Software Technology represented here by Scott Baker. DC: Who is Scott Baker and […]
How do you attract customers in a crowded online market?
Break Through the Online Noise With ‘Likes’ via Entrepreneur Here’s how reciprocal liking can help generate loyalty in seven easy steps. The concept of mutual “likes” goes back way further than the launch of Facebook. “Reciprocity of liking is a key principle of attraction,” according to the Encyclopedia of Human Relations. “Interdependence theory,” the entry explains, […]
Duane Reade Installs Holographic Virtual Assistant
Customizable Digital Signage Tensator Virtual Assistant Provides Information and Greets Customers NEW YORK, NY – Duane Reade, New York City’s largest drug store chain in partnership with Lawrence, a Tensator Group Company – and world leader in queue management solutions, has unveiled at the company’s grand opening of its Wall Street megastore, the industry’s first […]
What Printers Might Not Know About Print Buyers (but should)…
Two weeks ago I participated in #PrintChat – a weekly twitter discussion hosted by @QuadGraphics every Wed at 5pm ET. The topic: Choosing a Print Partner. QuadGraphics began posting questions such as: 1. Selecting a Print provider can be confusing, what should buyers and marketers look for? 2. What are the advantages and disadvantages of […]
QR Codes on Labels and Packaging Providing Customer Service
Connecting With Clients Through the Power of Tech By JOHN GROSSMANN In Lynn Milos’s previous business endeavors as a caterer and private chef, customer service was old school and face to face — the longstanding marketplace advantage enjoyed by small businesses over big businesses. Then Ms. Milos founded Culinary Twist in early 2010 with her […]
Did You Miss Xplor 2011?
You can see a bunch of videos from the 2011 Conference & Vendor Forum here And photos from the event here It was my first Xplor experience and I met some amazing people, learned tons in the educational tracks, and would recommend you start planning to attend Xplor 2012 next March!
PODi Webinar 3/10 2PM ET: Nurture Prospects, Attract Leads: A Powerful New Sales Tool
Over 95% of print/marketing service providers surveyed by PODi indicate that they need help building credibility as solutions experts and attracting / nurturing prospects. Join us to see how an affordable new Resource Center microsite solves those challenges – with little or no help from your IT department. Its a great way to build your […]
Customer relationships improve with data integration
Marketers are using more channels than ever before to effectively reach prospects and customers, including mobile, e-mail, the Web, social media, print and more. As the number of marketing channels used to promote our brand, products and services continues to multiply, so does the number of places used to store data about our target audience. […]
A Multichannel Marketing Roadmap
Forget about managing your relationship with your customer. Today, she manages the relationship with you! by Martha Bush of SIGMA Marketing Group This new fact becomes real in every dialogue or customer interaction you have. When your customer or prospect finds the information they were looking for – or were ready for – they feel satisfied […]