2016 CMYK Manifesto: Pushing The Print Media Agenda
The Following Topics are Over and Done With in 2016! YOU, Yes, Still You! This was included in the 2015 CMYK Manifesto, but it’s obvious many didn’t take this advice to heart, so I’ll try again. If your marketing is based on telling people what you want them to know, and that “conversation” consists of […]
In Memoriam: Print 220–2015 AD
After almost 2000 years since the first evidence of printing was discovered in China, with a joyous heart I am here to report that PRINT IS DEAD. It didn’t go easy and I’d bet even now some of you refuse to believe it’s gone, but trust me… print, like Elvis, has left the building. Print […]
Four Galactic Concepts Star Wars Can Teach Us About Print Media
This past Friday was December 18th. Do you know what that means? If your answer is “no” then what’s wrong with you?! I mean keep reading, there might still be hope for you. Seriously, it was the premier of the new Star Wars movie—The Force Awakens– and as you probably already guessed, I absolutely did […]
Were You Naughty or Nice? 2015 in Review
Hi! I’m Chloe! It’s hard to believe, but this is our second Holiday Season together! Merry Christmas! Happy Hannukah! Felicitations for whatever you celebrate! 2015 has been a roller coaster of a year. Let’s look at what hit and what missed for me! The big hit for the year is the growth of more solutions […]
2015’s Shining Stars in Print
Ahh, another year is coming to a close. I love this time of year. Not only do I truly cherish the additional time with family, but I also love looking back on the year that practically just flashed before my eyes. This year was strange, to say the least. I’ve done everything from selling print, […]
Three Ways To Effectively Maximize Your Twitter Reach
Depending upon what you do, and whom you are trying to engage with, Twitter can be a very powerful social media tool. I think of it as the funnel for all of my other communication channels. For Twitter to be effective, you have to have people following you who can see and share your information, […]
3 Things You Should Know About Marketing To Us Millennials
Millennial. A term first coined by Neil Howe and William Strauss in 1991 in their book “Generations” to describe the generation born between 1980 and 2000; however, the most common birth range for the generation also known as Generation Y is 1982-2000. Despite how much I loathe the term (I mean, does anyone really enjoy […]
Can We Talk? Are You Too Timid?
Hi! I’m Chloe! I live in a world of print and I’m starting to get annoyed. Maybe you are too? Too much of what is coming across my desk is b-o-r-i-n-g! It’s the same look, same feel, same format, same color schemes – over and over again! When did brands become so timid? There are […]
[VIDEO] Digital Schmigital: Marketing Print to Millennials
This Graph Expo panel focuses on “The New Print Customers” – what they know, what they don’t, and how to keep them excited about print in an electronic world. Panelists from: http://dreamingincmyk.com • http://hp.com/go/indigo • http://www.chili-publish.com • http://hp.com/go/pagewidewebpress – Hosted by Deborah Corn
[VIDEO] Behind the Social Curtain: Introducing the Wizards of WOW
This Graph Expo panel discusses what it takes to develop and maintain a successful social media presence for your business, and how to measure results. We had some issues with sound, so I trimmed this video to where it was fixed. Panelists: http://www.avantisystems.com • Marifer Rodriguez http://pitneybowes.com • Bill Michael http://xerox.com/production – Vanecia Carr http://domtar.com – Hosted by […]
[VIDEO] An ROI River Runs Through It: Mapping Your Multi-Channel Marketing Streams
This Graph Expo panel focuses on helping printers market themselves through print + additional channels by sharing experience and results. Panelists from: http://arifiq.com • http://www.avantisystems.com • http://piworld.com • http://profitableprintreelationships.com • http://xerox.com/production – Hosted by Deborah Corn
[VIDEO] Reinventing World Class: A Conversation with Pitney Bowes
What does world class look like? Whether you’re a family-owned small business, a growing global enterprise, or somewhere in between, learn what it takes to make it to—and stay at—the top. This Graph Expo session, presented by Pitney Bowes (http://pitneybowes.com) will help you and your business harness technology, innovation and the convergence of physical and […]