Caution: Dangerous B2B Marketing Fail Ahead
This is a story many of you will be uncomfortable with. It touches upon the BIG FEAR many companies have in the digital age regarding negative press, comments and reviews freely flowing through the blog and socialsphere. While some of these stories end up in the horror genre, this one about Mindfire has a very happy […]
Print is a Lifestyle Choice Part III
Print in the World of Marketing, Yesterday and Today Here we have reached the last, yet probably most relevant, segment of Print as a Lifestyle Choice. Last month we talked about how print revolutionized the world. It’s true that Gutenberg changed the course of human civilization with his invention of the printing press. How print […]
15 Content Ideas for Your Printing Blog
Starting a blog can be intimidating. Finding the time to sit and write can seem impossible. And when you finally DO have the time, you’re often left scratching your head wondering what to even talk about. Is it even worth the frustration? Well – in short – ABSOLUTELY. By strategically writing about things that are […]
Print Media Centr, Domtar Paper and Avanti to present Pre-Conference Program at Xploration® 16
The Ultimate Marketing Workshop for Printers: Solid Strategies for Sales Success Xplor International, the worldwide electronic document systems association, today announced, a pre-conference program presented by Print Media Centr, Domtar Papers, and Avanti as part of Xploration® 16, being held April 5-7 at the Caribe Royale Orlando in Orlando, Florida. Deborah Corn, Principal at Print […]
No, No, No, No! Black Typewriter Font – Just No!
Hi! I’m Chloe! I just got back from a trip and did my usual scan of the mail, and someone sent me, in 2016, a DM piece that is done in a typewriter font laser printed onto a preprinted shell. And then I opened a credit card statement for a new card I opened and […]
A Vision of a Perfect World of Communication
Communication has changed a lot over the years; we now have smartphones that can do just about everything except brush our teeth. Our inbox replaces our mailbox in many cases so that we can funnel communications through our preferred channel—and our text message and push notifications serve to remind us when we forget to dig […]
Print is a Lifestyle Choice, Part I
Print and Neuroscience Emily Dickenson once said, “The brain is wider than the sky.” Of course she was right. The statement is as true today as it was then. The human brain is as much a mystery to us as are the cosmos. In fact, The Society for Neuroscience wrote on their website that “The […]
The Year Ahead: Q&A With Eric Hawkinson, Canon Solutions America
Was 2015 a good year for print? How do you measure success? For Canon Solutions America, 2015 was about launching new technology and connecting more with our customers. 2015 marked a year in which we released three new products that both we and our customers are excited about. We released the Océ VarioPrint i300 – […]
2016 Is Going To Be Terrible! Or, Is It?
Hi! I’m Chloe! This year is starting off with a bang – big projects, cool customers, even neater technologies… but I am afraid this is going to be a terrible year! Why? Because this is a drupa year, and in a drupa year it seems like everyone is paralyzed with fear that if they make […]
2016: The Year of Automated Relevance
I’ll never forget the first time I sat down with a Fortune 500 company to discuss the idea of implementing hyper-personalized direct mail marketing to the millions of people in their loyalty rewards program. They were the largest advocate for direct mail communications I had ever seen in my brief four years in printing sales, […]
2016 Print Advice From Awesome Writers
Can you believe that we are already half way through the first month of the new year? I am sure you have thought about it already. How will your print be different this year than the year before? How should something that has been around longer than your grandparents be changed for the better? More, […]
Looking Across The Digital And Print Chasm In 2016
There is no doubt that today we live in an omnichannel world. From our mobile phones loaded up with apps, photos and text messages to the physical print we still receive, the average person is being stimulated by information every second of the day. Hey! Put the phone DOWN…Unless you are reading this on your […]