3 Ways Your Company Can Avoid a LinkedIn Level Disaster
Social media is one of the most powerful tools people have at their disposal, and when it comes to the professional side of things, LinkedIn reigns supreme. With respect for all LinkedIn has helped me accomplish since 2008, this post is not about bashing them, it’s about learning from mistakes made by a service provider, […]
How Do You Tell Customers Their Ideas Are Bad?
Remember the last time you told a customer their idea was bad? Did you hesitate? Maybe you didn’t want to lose the job. Maybe you wanted to avoid an uncomfortable discussion. Maybe your customer just really, really wanted to do it his way? This is indeed an awkward situation. We justify it by thinking, “It’s not […]
Printers Win By Being More Involved
Global Brands are Becoming More Involved in Their Customers’ Businesses, Driving Higher Profits and Quicker ROI During my four days volunteering in Deborah Corn’s Printerverse at Graph Expo, I came away with a new vision of customer care and customer experience. Panel discussions from Alliance partners addressed a variety of topics in the Printerverse, but a […]
#UKvUSA: What Matters More, Price Or Value?
Welcome to my blogging duel with TEAM UK’s Matthew Parker. If you have been following along you can skip right to the post… and if you are just joining us, here is some background… Matthew and I haven’t always seen eye to eye when it comes to Print Buying. He comes from the UK procurement world, […]
#UKvUSA: What Printshop Investments Attract New Customers?
Welcome to my blogging duel with TEAM UK’s Matthew Parker. If you have been following along you can skip right to the post… and if you are just joining us, here is some background… Matthew and I haven’t always seen eye to eye when it comes to Print Buying. He comes from the UK procurement […]
The Future Is Yours at the 2015 BIA Annual Conference
Pittsburgh, Pennsylvania, January 29, 2015 — The 2015 BIA Conference, presented by Printing Industries of America, is designed for any post press operations including, binderies, graphic finishers, and custom loose-leaf manufacturers looking to network with industry peers, brainstorm ideas about operating techniques, gain advanced knowledge from leading-edge speakers, and connect with top suppliers and industry experts. […]
How You Know When The Customer Experience Works . . . Hint: It Is Not Just One Point In Time
by Chris Echevarria As we look to close out yet another year and I reflect on the job that I do for the company, I know there have been high points and low points, things that have worked well for our Customer Experience and those ever-present opportunities for improvement aka OFIs. I always welcome the […]
#UKvUSA: How Can Print Companies Get More Work From Their Customers? – A Buyers Perspective
Welcome to my blogging duel with TEAM UK’s Matthew Parker. Matthew and I haven’t always seen eye to eye when it comes to Print Buying. He comes from the UK procurement world, and I come from the USA agency world. We used to argue about process, but over the years it has turned into a mutual respect. However, that doesn’t […]
The Trade Show Customer Experience
by Chris Echevarria Coming back from Graph Expo or any trade show is always a great time to reflect about how “the show went”. For different people inside of an organization this means different things – did we get the number of leads we were targeting, did we have enough customer visits scheduled, did we […]
The Gold Nugget – The Customer Experience
by Chris Echevarria The Gold Nugget -The Customer Experience I read an interesting article this week posted by Colin Thompson in Printing News entitled “Treat Your People like Gold Nuggets in the Printing Industry.” What really struck a chord with me were the two points as to why key employees stay at a job: The […]
The Social Media Change Agent And Customer Experience
by Chris Echevarria Over the past few weeks almost everyone I’ve spoken to has made mention about the horrible customer experience example involving a cable company and a dissatisfied customer wishing to discontinue his service. While there are many folks who have had similar experiences with this particular company, myself included, there’s a new weapon in […]
Rights, Reuse, Revenue And The Recap from #DAMNY
by Thaddeus Kubis This blog is provided via Print Media Center and Deborah Corn. Deborah set me up with a press pass for the Henry Stewart Event DAM NY May 1-2, 2014 in NYC, and for that I am thankful – and hopefully you will be too. The Print Media Centr community was also able to follow […]