How Bad Design And Presentation Kills Good Business
By Roberto Blake “Presentation isn’t everything, it’s the only thing…” If you’ve never heard that quote before, it’s because it belongs to me. Your customers won’t get far enough to know whether your website or product works properly, fits their needs or has a great user experience, if they are immediately turned off by the […]
1/1 Interview with Bill Borrelle, Brand Transformer and Strategist at Pitney Bowes
A few weeks back I had the honor to be invited by @PitneyBowes to participate in their first #powerofprecision chat on Twitter. The topic was the NEW Pitney Bowes, and yeah from head-to-toe this well-established and iconic brand has received quite a makeover! The chat was filled with marketers and brand strategists who were there […]
Canada Gives Their Passports A Cool UV Makeover
I did a little research and it seems these cool new Canadian Passports were issued in 2013. I am not sure why they are making the rounds now, but I saw them, so I am sharing! Not only are they cool, but they remind me of the backlight posters I used to have when I […]
Creating Value And Opportunity For Graphic Design in 2015
By Roberto Blake It’s 2015, and the landscape of graphic design has changed dramatically from how it was even a decade ago. This is not only a matter of new technology, but also a matter of a shift in the direction of advertising and marketing itself. There’s now an emphasis on customer engagement and storytelling […]
1/1 Interview With Dave Leskusky, NAPCO Media President And Visionary Agent Of Change
When I saw the news that North American Publishing Company had changed its name to NAPCO Media early January, I have to admit I was skeptical. The whole PSP/MSP thing has really soured me on name changes that have proven to be no more than name changes in most cases, with little or no substance behind […]
1/1 Interview With Roberto Blake: Pixel Pusher, Visual Problem Solver, YouTube Marketer
I am kicking off the 2015 with two new Print Media Centr contributors and it is my honor to introduce the first, Roberto Blake, and welcome him to the community! Like most people, Roberto found me through social media. He started sharing his awesome design videos with me, and after I watched a few (along with his […]
#UKvUSA: Three Critical Buying Tasks To Kick-Off 2015
Welcome to my blogging duel with TEAM UK’s Matthew Parker. If you have been following along you can skip right to the post… and if you are just joining us, here is some background… Matthew and I haven’t always seen eye to eye when it comes to Print Buying. He comes from the UK procurement world, and I […]
Good Housekeeping is not Search Engine Optimization (It’s What People Expect)
Customers expect your website to be fresh, logical, attractive and professional. If it’s not, you need to do some housekeeping. Housekeeping is not SEO. Like deep cleaning the pressroom or tidying up the landscaping around your print shop, “good housekeeping” means getting your website in order. It should be done on a scheduled basis, like changing […]
#PaperFundamentals: Four Amazing Reasons to Attend NPTA’s Paper School At #GRAPHEXPO
by Ande Leslie From beautifully crafted invitations and hand-written notes on luxurious paper, to complex printed pieces using specialty inks and finishes, paper continues to provide a distinctive way to reach prospective and current customers. Learn everything you need to know about #paperfundamentals at Paper School, hosted by NPTA, the National Paper Trade Association, […]
11 Examples of Inspirational Print and Flyer Design
By James Lane In an ever growing competitive market regardless of your industry or expertise it is getting more and more difficult to stand out from the crowd. With a digital age that is constantly revolving and evolving offline marketing and branding is somewhat often overlooked so we have decided to compile a collection of […]
PrintMediaCentr’s Printerverse Lands At #GRAPHEXPO 14
THE PRINTERVERSE™ AT GRAPH EXPO 14 TO DELIVER “OUT OF THIS WORLD” NETWORKING AND LEARNING EXPERIENCE Special Events, Trending Marketing Sessions, and Robust Networking Round Out the Interactive Programing in Store for Show Goers PrintMediaCentr is pleased to announce the Printerverse will return to GRAPH EXPO 14, coming to Chicago’s McCormick Place, September 28 – […]
1/1 Interview With Trish Witkowski, Chief Folding Fanatic At FoldFactory.com
Trish Witkowski is one of those people who can command a room, or a video frame, simply by stepping into it. She is authentic, informative, and always printspirational! Her legendary Fold of The Week videos have given her well-deserved print industry celebrity status, and she is the only person I know that could make a barrel […]
