Lessons Learned From A 6th Grader
When was the last time you learned a new technology? I mean truly played with it and embraced it for all it was meant to be. Perhaps you recently upgraded to a new cell phone/smart phone/mobile device. Or your bank re-designed their portal and now you don’t know where to find your statement. Or perhaps […]
Print& Webinar Replay And Cited Marketing Data Now Available
Many thanks again to Daniel Dejan and Sappi etc for sharing this information with us! Download PDF’s of the marketing info/data: Print& AR Guide Print& Resources Part 1 Print& Resources Part2 Print& Articles Join our Webinar mailing list and be among the first to hear about our upcoming Webinars and get the goodies before they run […]
The Five Stages of Grief: Print Edition
If you have never taken any psych 101 courses, or seen the movie “All That Jazz,” you might not be aware that there are five stages of grief proposed by Dr. Elisabeth Kubler-Ross in her 1969 book “On Death and Dying.” The hypothesis states that when a person is faced with the reality of impending […]
20 Marketing Stats To Consider For 2014 [infographic]
Some pretty compelling reasons to have on online marketing strategy for your business in this infographic by WebDAM – especially related to sharing content, participation on social media, and using video. If you are actively visiting PMC you probably know this already, but since the stats show the more people are visual learners – pass […]
Absolut Originality Campaign Adds NFC To Their Cross Media Marketing Cocktail
Working in advertising for so many years has taught me many valuable lessons about the world. One of the simplest yet significantly important is… BRANDS RULE, and BIG BRANDS EVEN BETTER! For example, an ad agency might have Southwest Airlines as a client, but will drop them like a rock to have American Airlines on […]
Consumers Chime In On Why Direct Mail Still Matters
The Drum posted this infographic last week with some commentary you can see here. My only comment is why are we still saying “still” as though we STILL need to convince people that print isn’t going anywhere. I think we need to get off that message point and move on! We spend an awful lot […]
Print Industry Unites For International Print Day
Born out of the desire to share, connect and learn from our colleagues around the world, I had the honor to announce the initiative, International Print Day: A Global Celebration of All Things Print! at #printchat last week. International Print Day (IPD) will be held annually the second Wednesday of October, with the first official […]
10 Examples of ROI in Social Media
Now that Social Media has been around for a minute, people are getting the handle on what is marketing, what is community building, and why both matter in growing an audience. With more ROI data becoming available from those willing to share, it is still important to keep in mind there is no magic wand […]
A Social View Of #PRINT13 From 30,000 Feet
Do you know why the expression is “a view from 30,000 feet?” I didn’t, so I looked it up. The consensus seems to be that it’s a common altitude for air travel, and the highest point in the sky many of us ever achieve. From this vantage point, we are able to see things clearly […]
PRINT 13 Garners Upbeat Reviews
Graphic Communications Industry Event of the Year Draws Positive Feedback from Exhibitors and Attendees Reston, VA – PRINT 13, together with first time co-located CPP EXPO, wrapped up its run at McCormick Place in Chicago on September 12, 2013 with a feeling of optimism for the future. “Two common themes seemed to be repeated by […]
Watch The #Printerverse LIVE From The Show Floor of #Print13
Greetings Earthlings, Alternative Lifeforms, and Citizens of The Printerverse!! With the support of GASC and our friends at Canon USA, we will be broadcasting ALL of our sessions and events LIVE from the show floor of PRINT 13 Sept 8-12th! Check out the Livestream event page: LIVE FROM THE PRINTERVERSE AT #PRINT13 Follow us there and […]
The Printerverse Announces Line Up of Events, Activities and Presentations at #PRINT13
CHICAGO—August 19, 2013—PrintMediaCentr (PMC) is pleased to announce the schedule of presentations and events taking place in the Printerverse (booth # 5540) at PRINT 13 and co-located CPP EXPO, coming September 8-12 to Chicago’s McCormick Place. The Printerverse provides a unique show floor venue where attendees can come throughout the show to connect with the […]
