Celebrate National Print Day With A Little Guerrilla Marketing
Seems like the industry has made some lemonade from the lemons tossed at us during the misguided and failed attempt of Toshiba to create a National NO-Print Day. October 23rd is now officially National Print Day… and forever after the 4th Tuesday in October. What is National Print Day? Well, the intent appears to be […]
Why Do Luxury Retailers Use Direct Mail? It works!
There are formulas that can be used to figure out how much it costs to acquire a new customer… But do those same formulas calculate in the “emotional response” factor? Let’s face it, if you can afford a $66,950 private jet excursion you are probably treated differently in all areas of your life, not just […]
Cross Media Show 2012: The After-Buzz by Matthew Parker
CrossMedia: Why there was a buzz around this show (and why I was buzzing too) by Matthew Parker Launching a new show is always a big gamble. But Cross Media appears to have put in a successful first show. I spent two days at the show, presenting, networking and learning. And it was certainly a […]
Budweiser Extends Happy Hour With QR Code Campaign
This is from Y&R Ecuador and launched in May 2012. It’s making the rounds in the US now. The premise – kinda cool – if you want more hours to your HAPPY HOUR buy a Bud, scan the QR code and add 1 minute to the BUDCLOCK. Do the math, 20 scans, adds 20 mins […]
8 Reasons Mail Succeeds in a Digital Age
I suppose information on why mail is still a relevant medium from the POST OFFICE is much like information from Dairy Farmer’s on the nutritional benefit’s of milk in that the cream will always rise to the top – oops punny! Have you ever seen a bad stat from the USPS on mail? – I […]
QR Code Scans Skyrocket in Q2 2012
What I would love to know is whether or not the “Scanners” would scan again, how many of the accounted for scans were “new scanners” vs people who already scan, and of course if the new mobile pricing plans will impact whether or not these scanners would scan in the first place… Sure, Im happy […]
Top QR Code Uses So Far in 2012
Im sharing this because it’s nice to see the USPS receive a positive shout-out for a change. Regarding the author’s other picks, it’s interesting to note two of the remaining four are packaging based executions. Perhaps you can judge a campaign by its cover. Top QR Code Uses So Far in 2012 by Julie Campbell Though […]
3D-Printed Head Shaped Urns Coming To Mantle Near You. UM CREEPY!
Described as “a new and exciting way to memorialize your loved one,” a Vermont company named Cremation Solutions has gone heads (no shoulders here) above the rest with their 3-D printed likenesses of the dearly departed. Created by photos, these Urns are the latest in the personalization trend that really puts others to shame! You […]
Coffee Chain Creates Location Based Interactive Newspaper Ads
Simple. Added Value. Caffeine. The trifecta of optimum conditions for ROI. Coffee Chain Creates Location Based Interactive Newspaper Ads Scannable barcodes allow readers to find their nearest Cafe Joe to their current coordinates. By Yi Chen Cafe Joe is one of the biggest coffee chains in Israel, and has recently launched an interactive advertisement in local […]
Interpublic Launches Unit Focused on Lowering Print Costs
All the times I have been in-between Agencies and Freelance jobs, I have day-dreamed about becoming a Gun For Hire Print Production Auditor – I know, kinda print geeky and not as many travel perks as an astronaut, which was second on my day-dream job list. My plan was I to go into a company […]
Rider Dickerson Promotional Piece Raises The Bar
I am long standing fan of Rider Dickerson because they “get” it. They get that providing education to Print Buyers helps everyone. They get that multi-channel marketing is here to stay and have been ahead of the curve for years producing their own annual event in Chicago called printFORUM. They get social media. And they […]
Will Verizon’s New Data Pricing Be The Real QR Killer?
Beware of the new threat in town… MOBILE DATA PLANS! In the new pricing structure, a consumer can choose to pay MORE for a super-sized data plan and life goes on for them as normal. If they choose a tiered option, then they pay for the amount of data they will access – like choosing […]
