Offer Direct Mail Retargeting to Your Clients
Most visitors to come, view one or a few pages, and go away. These website visitors are anonymous – their identities are unknown. For a business-to-business website, it is common for <1% of website visitors to fill out a form and reach out. 3% would be considered a good conversion rate. In the best case, […]
Say Bye-Bye to #BlackFriday and Hello to Print Opportunity
For as long as I can remember, the day after Thanksgiving in the U.S. has been the Olympics of retail shopping in malls and stores. When the clock strikes 5 am (or some ungodly hour before dawn) thousands of in-store shoppers go gang-busters for doorbuster deals on electronics, winter clothing, holiday gifts, and more. Stores […]
2020 Marketing Trends to Watch For Print Business Growth
COVID-19 has brought us the future of digital marketing even faster than the rapid pace we were experiencing. These changes are not something we can wait out until things return to business-as-usual. This month I’ve looked at 2020 marketing trends and how a commercial printer can respond. When faced with unknowns, I look at what […]
Help Local Restaurants Get Their Marketing Message Delivered
A client had Thai food (my favorite!) dinner delivered to my home last Friday as a surprise thank you gift. (Yeah, I know. I’m lucky. We all could use customers like that.) The food was delivered in a plain brown paper bag with “Uber Eats” scribbled on the outside on the outside of it. Inside […]
Get Informed on Informed Delivery and Other Direct Mail Enhancing Opportunities
Take a deeper dive into Informed Delivery and other direct mail enhancing opportunities that are available, and profitable! Topics covered: • How Informed Delivery works (the nuts and bolts) • Successful actions when launching direct mail with Informed Delivery • Leveraging Informed Delivery for increased campaign engagement • Postage Promotions for Informed Delivery • Do […]
Warning: Don’t Drink the ‘Print is Essential‘ Kool-Aid
Greetings Citizens of the Printerverse and welcome to week 3 or 4 of Corona lockdown. I have stopped counting the days to keep some of my sanity and hold on to the hope that one day I will again roam freely and unmasked with other humans. Hope is a wonderful thing. It gives you a […]
99,000 Reasons to Click, Learn, Connect and Carry On.
Greetings Citizens of the Printerverse! It has been a crazy month. First off, a massive shout-out to all of the first respondents and health care workers in our families and communities. Once again they have been called to the front lines and our gratitude is not expressed enough… so please accept and pass along this […]
Use These 3 Marketing Stats to Create More Print Sales from Leads
2019 is half-way done and most everyone I have been speaking with is looking at sales numbers and measuring performance. Strategies and plans will be put into place to achieve or exceed this year’s goals. If you are getting ready to crank sales efforts by breaking out your prospecting list, here are 3 stats from […]
Leverage Client CRM Data to Improve Print Sales
Customer Resource Management platforms have been around for over twenty-five years now, and seem to be everywhere. If you haven’t been implemented CRM, or given much thought about your clients’ use of CRM, why should you be concerned about it now? You should pay attention to CRM because: 91% of businesses with over 10 employees […]
Nordstrom and J.Jill Profit Losses Due To Reduced Direct Mail Marketing
It’s easy to fall into the trap of thinking that digital marketing channels hold the keys to driving revenue in brick & mortar retail businesses. Relying on traditional marketing channels may seem archaic when you’re starting to feel like you are a legacy business. But moving off of the traditional marketing channels that you’re customers […]
7 Tips to Grow Your Email Marketing Audience
Over the past few months, we’ve discussed calendar based and behavior based email marketing. But there’s a classic chicken or the egg problem… how do you grow your list of emails in the first place? Use email capture forms to transform your website from a digital brochure into a lead generation tool. 1. Create landing […]
Four Behavior-Based Email Marketing Tactics
Last month I discussed calendar based emails, which is sending emails when you want to send them. These calendar-based emails might be a newsletter sent at a regular schedule or a campaign when you want to market an event. While you may target part of your audience to increase your chance of the message being […]