What is the intention of your Business?
Incorporating a bigger picture view into your marketing efforts, and attracting new customers, can be as simple as the answer to this question “What is the intention of your business?” Did you answer to make money? I bet in less than two minutes based upon what I see on your website and through social media […]
Video: Augmented Reality App Lets You See Through Clothes
This certainly one way to increase the shelf life of catalogs! By Yi Chen The latest Moosejaw winter catalog allows users to see the models without clothes using a special augmented reality app. The interactive Moosejaw X-ray app is available to download on iPhone, iPad and Android devices. When the user opens the app and […]
The TV Revolution will be Socialized!
A while back I mentioned in a chat that the next big wave of social media will be integrated with TV, and viola’…. here it is. The current trend of twitter hastags shown during programming, the amount of streaming tweets during live shows like The X Factor and The Voice (which kicked it up to […]
Live Augmented Reality for National Geographic Channel
The thing that gets me every time is the look of wonder on the faces of the crowd. The virtual experience becomes tangible in the sense that collectively it was real and shared by the audience. I could totally see a family going home to find the NatGeo Channel (on my cable its 109 – […]
Scaring away customers with your website?
This seemingly inconsequential website feature can be a make-it-or-break-it factor in whether people will want to do business with you by Sandy Hubbard As a business owner, you probably have a laundry list of things you want to change or improve on your website. As your business evolves and you add new services and […]
Enterprise Holdings Launches Industry-Leading QR Code Program
“A QR based renter engagement campaign”… that language is a good sign brands are starting to understand QR codes and the connection between the scanner and the content they access. Will they sell cars? Ultimately that is the goal, but in the meantime both enterprise and Mazda gain a little marketing street cred and come […]
Visit Hawaii using Augmented Reality and Print!
If a picture is worth a thousand words, this is priceless. Using Augmented Reality, Hawaii is hoping that this campaign will entice the citizens of Seattle and Chicago to book vacations and avoid at least some of the harsh winter weather soon to be showing up. I have worked on many tourism and travel accounts […]
Graph Expo Eyes Growth in 2012
I had the pleasure of meeting with Ralph Nappi at GRAPH EXPO in September. It was a bit like being called to the Principal’s office but with a much better outcome since he didnt call my mom or send me home. His office by the way looked out onto the show floor like Robert DeNiro’s […]
Inbound Marketing vs. Outbound Marketing [INFOGRAPHIC]
As we have learned from The Hitchhikers Guide to The Galaxy – Don’t Panic… this isnt bad news for print in the big picture sense, it’s actually very good information on how to find new customers. What is also not mentioned here is once you have used inbound marketing to teach people about your products […]
Have you checked your LinkedIn account settings lately?
This isnt breaking news, there was quite a bit of hooplah over this a short while back when LinkedIn AUTOMATICALLY opted us in for them to allow companies to use our names and images in Social Media Advertising – ie… Deborah Corn likes this product, service etc, along with my profile picture shared with my […]
Selling a $60 dictionary in an online world
This is an AWESOME multi-channel and multi-faceted campaign and a great example of print embracing the digital world as an added value! A Dictionary Updated, and a Campaign to Spread the Word By STUART ELLIOTT TRYING to sell a $60 print dictionary in 2011 is like trying to sell a silent movie. Wait …What’s that? […]
A Few Old and Creepy Ads for Halloween
A bit more insight into the world our parents and grandparents come from – maybe even some of you were around when these were and that would explain a few things. There are more here too: Old Creepy Ads | Weirdomatic. Nothing says cross at the green and not in between quite like a kid […]
