Driving Your OOH Marketing With Vehicle Displays
Would be nice to see a surge in OOH Vehicle marketing as it would benefit Print, but Im hoping wraps become more of the standard since they are way more fun to work on and produce! adverCars Drive OOH Promotions Given the number of eyeballs that view adverCars, vehicles that carry display ads in specific […]
Video: Making an Augmented Reality Print Ad for Mini Cooper
via AR Showcase — Augmented Reality Examples & Inspiration. The video shows the making of an advertisement for the Mini Cooper through the use of augmented reality. The advertisement shows that the back cover of a magazine, when held up to a personal webcam, can give the user a virtual look at the newest Mini model. […]
Lights, Cameras, Cue the QR Codes…. Action!
The subject of “added value” often comes up when discussing the usage of QR codes, and providing exclusive content certainly tops that list. Even though the campaign mentioned below is the FIRST of its kind and only being rolled out in NY and LA, it is still a good indication that Hollywood is starting to […]
Out-of-Home Revenues Jump 4.5 percent
Out-of-home advertising revenue grew faster than the economy, as well as many other media, in the second quarter, rising 4.5% to just over $1.9 billion, according to the latest figures from the Outdoor Advertising Association of America. The increase is due, in part, to the expansion of digital out-of-home advertising, but OAAA executives also credited […]
Amazing MultiChannel Campaign: Volkswagen BlueMotion Roulette
This is an amazing concept as far as getting your product ingrained into the lives of consumers! Will they buy the car? That is another story and an important one of course – but to introduce the BlueMotion this way and involve people as Volkswagen has here, is an amazing use of the multi-channel highway. […]
QR Codes Key To Macy’s Multichannel Success
http://macys.com/findyourmagic – Come backstage with Macy’s star designers this Fall to find your magic. Macy’s Backstage Pass is your insider guide to must haves for the season. Stay in the know. By NEHA KALE Macy’s Backstage Pass campaign highlights the growing role of QR codes in driving customer interaction, brand awareness and cross-channel engagement.Macy’s ability […]
Facial Recognition In Digital Displays Tailor Ads To You
Once the stuff of science fiction and high-tech crime fighting, facial recognition technology has become one of the newest tools in marketing, even though privacy concerns abound. By Shan Li and David Sarno, Los Angeles Times Picture this: You stop in front of a digital advertising display at a mall and suddenly an ad pops […]
GLAMOUR Enhancing PRINT With Bonus Digital Content
Seems their move to move readers to the e-mag wasnt going so well – so they are bringing digital to their PRINT version and having great success. IS a cellphone the key to a Glamour reader’s heart? The Condé Nast magazine is hoping that readers will use their cellphones to connect to additional digital content […]
Infographic: Twitter Psychology for Marketers
Now that there are so many channels to share info, and so many people doing it, the noise has begun to penetrate and people are tuning out and instead looking for quality. See my post: Has Your Social Media Jumped The Shark? By Mitch Monsen of WhiteFireSEO Recently, WhiteFireSEO hosted a poll on Twitter psychology for marketers, and […]
Infographic: The Medium Is NOT The Message
Spurred by breathless headlines and a multitude of social media consultants bearing free webinars, asset management firms can’t help but wonder if they should be opening a Twitter account. But the foundation of successful investor and advisor communications will always be an authentic brand message delivered with a strong voice, engaging visuals, and compelling proof […]
3GTV adds NFC to grocery store shelves
Near Field Communications is creeping into our lives… where we shop and ultimately how we will buy things. Next time you are in the market for a new mobile phone, ask about NFC as there are a bunch of models already enabled and soon all will be. By Sarah Clark “We see NFC as the […]
14M QR Codes Scanned in US in June 2011
The full press release and data from comScore can be found here. Im just pulling out this section as it’s another HUGE victory for Print! Source and Location of QR Code Scanned Analysis of the source and location of QR or bar code scanning revealed further insights into how consumers are interacting with this marketing […]
