First Augmented Reality TV T-shirt
This is cool for sure, but hope it will be possible to view thru a mobile device eventually as it would be beyond weird to have to carry around a laptop to show people the AR! via AR-Tees first augmented reality tv-shirt on Vimeo. AR-Tees.com – AR-Tees are innovative and stylish augmented reality t-shirts. When viewed […]
CMOs Using Less Agencies, More Collaboration
This is not such great news, if you are an Agency… but coming from the Agency world I can understand the Clients’ frustration in the current marketplace. There are all these new marketing channels and companies popping up with expertise in them or established expertise and brands are looking for their help. The Client must ensure their […]
Layar Vision Takes Augmented Reality To The Next level
Layar takes on Google Goggles with their new app. I love that they highlight the necessity for PRINT in their promo video… and also make a case for using PRINT in a multichannel campaign by scanning that article. Besides being a cool product, this video touches upon the value AR adds without inferring the print […]
Has Your Social Media Jumped The Shark?
It’s Shark Week so I have our little (sometimes huge) friends in grey suits on the brain. “Jumping The Shark” for anyone who does not know is an expression born from a stunt to increase the viewership of a TV show called Happy Days back in 1977 (see it here). Prior to that, usually a […]
An Interactive Kinect Installation by Nike
This is actually very cool, and not just because NIKE was involved. Essentially, they have turned their store-front into an interactive game… and Im sure some of the gathering crowds into shoppers! via Just Do It with Kinect – An Interactive Kinect Installation by Nike | DigitalAnalog. Nike Japan launched an interactive Kinect outdoor installation to […]
Toyota Tries Snap-and-Send Marketing
By ELIZABETH OLSON TOYOTA MOTOR SALES U.S.A. is adopting interactive bar codes across all its marketing so mobile phone-carrying customers can quickly access sales promotions, vehicle quotes, videos, safety tips and similar information. With the new ToyoTag, a logo inside a ring, Toyota says customers — potential and otherwise — can snap the image and […]
QR Code Grocery Store a Sham???
Oh, the internet. Endless source of information and mis-information. This was such a great concept and story and I’ll be really sad if it turns out to be a fake. Even as I write this, there are new posts about the QR Code Grocery store being shared. Thanks to Roger Smolski over at 2d-code for […]
The Art of Letterpress and Some Amazing Business Cards
Often when making the “argument” for print at some point the word tangible will pop up. There is no better example of that than Letterpress. Not only are these cards capable of being touched, they are mini works of art that can be explored by the fingertips and create a USER EXPERIENCE . Something to […]
ScanBuy Releases 2nd Qtr QR Report
Their REPORT is obviously based upon their product, but the numbers are still a pretty good case for QR code usage in your marketing mix… especially if you are trying to reach the ladies… Some take aways: Scans come from over 125 different countries every day. – 2D barcode scanning is currently outpacing the growth of […]
NFC Enabled Smart Posters Hit US
Here we go! And check out some of the references below as well – Sprint is ALREADY making NFC ready phones! via NFC Enabled Smart Poster for Basketball Wives on VH1 – YouTube. This is the first NFC (near field communications) Smart Poster to hit the United States. The technology utilizes RFID for frictionless transfers […]
Dominos Posts Feedback On Times Square Billboard
Would you be willing to have unfiltered customer comments streaming across Times Square? If not, perhaps it’s time to look into that… From Marketing Daily… Ratcheting its “Oh Yes We Did” brand transformation campaign up another notch, Dominos Pizza is now posting comments from customers on a 125-foot-wide electronic billboard in New York Citys Times Square. The […]
Extreme Marketing: Man’s name in sand visible from space!
Money doesn’t buy everything – but apparently it can get your name visible from SPACE!! I wonder if brand logo’s will be next??? I would guess that either Sir Richard Branson or Mark Cuban could afford to try… anyone else you can think of?? via Man’s name in sand visible from space | The Upshot – […]
