QR Scan Analytics Are Available
I am not endorsing this particular company (though this seems AWESOME), but in general if you arent using a QR code that generates this type of data you are missing out on the VALUE for your business. We talk so much about that VALUE for users – such as making sure there is some if […]
20 Ways to Make the Most of Your Posts and Tweets
By Susan Gunelius Marketing online is about more than hitting the publish button. Consider these suggestions for cross-promoting your content. Content marketing has become an essential element of successful online marketing and brand-building. What’s content marketing? All content that adds value and markets a business, directly or indirectly, can be considered a form of content […]
Trade Shows – Why Exhibit?
Ok, I admit this cant be the most recent data, but the list is still relevant and certainly supports why Trade Shows Rock! Top Reasons Why Exhibitions Are Key to the Marketing Mix via AEM.org 1. 91% of attendees rank trade shows as “extremely useful” as a source for product purchasing information. Source: Simmons Market Research Bureau 2. […]
QR Codes Offer Shoppers Multilingual Info
One of the best things about having a website like PMC, or running my Print Production Professionals group on LinkedIn is that I am able to network with people from all over the world and share information as well as receive it. To that point, the other day I received an email from Rurik Nyström […]
Animated Lego Digital Box at Downtown Disney Orlando
Using Augmented Reality and holding specialized Lego set boxes up to the camera, consumers can preview the completed lego set inside. This marketing tactic is shown here at Downtown Disney in Orlando, Florida. via AR Showcase — Augmented Reality Examples & Inspiration. Related articles Downtown Disney – LEGO Imagination Center (meetthemagic.com) LEGO Digital Designer with […]
What is the outlook for holiday mailings this year?
By Larry Riggs Welcome to Broker Roundtable, where each week we ask list brokers to give their opinions on issues that matter to the marketing community. This week’s question: What is the outlook for holiday mailings this year? Our panel includes Leland Kroll of Kroll Direct Marketing Inc.; Stefanie Pont, of Pont Media Direct; Jay […]
Some Really Creative Outdoor Print!
A handful of some really creative uses of outdoor space and creative brain-power combined with the power PRINT! OOH has always been my favorite medium as a Print Producer. I have been very fortunate to experience in real life projects I have been involved with as I walked through Times Square, or as it drove […]
If Your Brand Were a Band, What Would You Do?
By: Jonathan Salem Baskin Five Lessons From the Music Industry No industry has crashed headfirst into the digital age faster or more painfully than the music business. It has been forced to contend with a widespread and irreversibly chronic practice of consumers stealing its products, and then the creation of a new distribution model that […]
Does Your Elevator Pitch Have A Point?
By Nick Corcodilos, Contributing Writer, CMO.com One of my favorite books about interviewing is Milo Frank’s How To Get Your Point Across In 30 Seconds Or Less. It’s a very short book. As a Hollywood agent, Frank knew that there must be a point in your pitch—and the point must matter to the listener. And […]
To QR or not to QR: What would you have done?
Sorry Community Color Mailer – but this is possibly the WORST use of QR Ive seen – scan the code to reveal a promo code – write down the promo code then SNAIL MAIL to redeem??? Certainly we can all be armchair quarterbacks on this one… If it was your campaign – how would you […]
The Power Of Hashtags On Twitter
by Kelsey Jones Hashtags are the world’s chat room. Where else can you hop on the phone or computer and have an instant, passionate conversation about something that shares a hashtag? When it comes to primetime television, current events, or sports events like the Olympics or the Super Bowl, hashtags allow anyone with a Twitter account […]
T-Mobile Video: Angry Birds Live
For the first time ever, watch how people use a simple smartphone to play a life-size version of the cult Angry Birds game. Complete with real shooting birds and exploding pigs! via YouTube – T-Mobile Angry Birds Live. Related articles Angry Birds Challenge (academicvc.com) Angry Birds Question in Physics Exam (techie-buzz.com) “Angry Birds” fever (anujakhadka.wordpress.com) […]
