Caution: Dangerous B2B Marketing Fail Ahead
This is a story many of you will be uncomfortable with. It touches upon the BIG FEAR many companies have in the digital age regarding negative press, comments and reviews freely flowing through the blog and socialsphere. While some of these stories end up in the horror genre, this one about Mindfire has a very happy […]
4 Signs A Printer’s Website Needs Refreshing
Your website often serves as the initial handshake between your company and your prospects. Are you serving up a strong and confident grip, or does it leave your visitors hoping for just a little bit more? I’ve recently spent a lot of time looking at the websites of various commercial printers, and I have to […]
Where The Heck Was PRINT??
Last night was excruciating. A local business group held its annual celebration to honor its members. Although the tables were set for 50, only 14 people — including the band — showed up. I stayed til the bitter, depressing end because the band was playing so earnestly for the dribble of a crowd. WHAT HAPPENED?? This […]
Sell Deeper Into Your Customer List With Data
by Sandy Hubbard Printers who have a solid, loyal clientele always need to sell more to existing customers. Here’s how to do more and sell more with the information you have. First, let’s find a place to get creative. It’s easiest to use a spreadsheet program. My clients have used whiteboards, graph paper, mind maps, […]
Personalized 3D Printed Gift Lures New Customers
3D Printing adds Novelty to Email-to-Print Marketing Campaign A business acquaintance just started using 3D printing in his sale prospecting process. I wish I had thought of it! First he collects names and email addresses when he does presentations. He offers a free personalized gift if attendees sign up for his email newsletter. Then he […]
5 Creative Ways to Put your Email-to-Print Campaign in Front of New Subscribers
Boost Email-to-Print Subscriptions with 5 Ideas Anyone Can Do When building an email newsletter program that uses print to drive engagement and sales, you must build a three-dimensional universe where your message can be shared. If you’ve been following my articles on Email-to-Print, you know that an email-to-print campaign uses regular email communication — messages, […]
Printers Sabotage Their Marketing Success With These 7 Phrases
Have you heard yourself say any of these 7 self-limiting phrases? If so, you’re holding your company back from print + digital success! Do you put up roadblocks to an effective marketing program because you are a printer? Do you avoid using digital options and only use printed communication? Do you underestimate the power of […]
#UKvUSA Why Buyers Will Never Read Your Emails
Welcome to my blogging duel with TEAM UK’s Matthew Parker over at Profitable Print Relationships. Matthew and I haven’t always seen eye to eye when it comes to Print Buying. He comes from the UK procurement world, and I come from the USA agency world. We used to argue about process, but over the years it has […]
Does Your Added Value Proposition Include Worthwhile Content?
Take a look at this cool, and very scary Infographic. This is your online attention competition in real-time. Watch it for 10 seconds and see how many tweets, posts, pins, shares, likes, purchases, videos, check-in’s, searches and so on occur. Does your content stand out as the “thing” to click on? Or are you clogging […]
I Love the Smell of Donuts in the Morning: Email and Print Team Up to Make a Tasty Impression
It’s 10:10 a.m. on Tuesday. All the experts say, “Send your sales emails NOW!” You frantically push the “send” button while you watch the back end of the email marketing program to see who’s opening your email. You get a decent open rate, say 15% and, forever more, you mail at 10:10 on Tuesday morning. […]
Open the Door with Email, Clinch the Deal with Print
The one-two punch of email plus print – POW!! – is a powerful way to amplify your sales results. With email-to-print (E2P) marketing, you take a visual experience (email) and turn it into a tactile experience (print).h You transform a transitory message (email) into a lasting message (print). You use a targeted offer (email) to […]
12 Impeccable Ways to Help your Email List Grow
by Sandy Hubbard, Print Futurist “I have all these email addresses; now what do I do?” I hear this from people who are ready to start an email marketing program. They have a pile of business cards from trade shows, sign up sheets from old events, spreadsheets of indeterminate origin, and lists purchased from brokers. […]