A Fantastic And Useful Self-Promo Sure To Be Shared And Saved!
How do you reach potential clients/connections, re-connect, or add value to your current list? Scott Fishman, a marketer and real estate agent from Koenig Strey in Chicago, thought WAY out of the sales pitch box and provided this list of Chicago Summer Festivals! In the email itself – simply “Have a great summer!” click for full size […]
PMC's Top Ten Posts of 2011
These ten posts alone accounted for over 19,000 unique page views in 2011. Here are your favorites in order of popularity… Infographic: The Psychology of Color for Web Design To QR or not to QR: What would you have done? Solar Powered Print Advertising What Printers Might Not Know About Print Buyers (but should)… A […]
PMC's News From The Printerverse: GRAPH EXPO Special Edition
Our GRAPH EXPO Newsletter is out! Get info on some of the Products & Services seen in Chicago, upcoming events, and a PMC Vendor Spotlight 1/1 Interview with Ernie Crawford from Crawford Technologies. Click here to read the newsletter, and if you want your very own copy delivered to your inbox next issue, please […]
Email Marketing: Lessons from the stats
by Karen J. Bannan In marketing, there are few absolutes. Strategies and methods change based on audience, vertical and budget. However, according to the Direct Marketing Association’s 2011 Statistical Fact Book, released earlier this month, there are some things that email marketers can take—and use—at face value. The book, a collection and analysis of internal […]
GMAIL's Smart Labels & implications for email marketers
A Gmail Labs-developed feature for Gmail that allows users to classify and organize the email. Once it is turned on from the Labs tab in Settings, Smart Labels automatically categorizes incoming Bulk, Notification and Forum messages, and labels them as such. By Bulk You Mean….Any kind of mass mailing including such as newsletters and promotional […]
Small businesses turn to social, search marketing
A growing number of local businesses, facing tight marketing budgets, are turning to search engine marketing and Facebook to promote themselves, according to a survey from MerchantCircle, a social networking site for local business owners. Asked to name the top three most effective marketing methods they use or have used, 42% cited search engine marketing, […]
A Multichannel Marketing Roadmap
Forget about managing your relationship with your customer. Today, she manages the relationship with you! by Martha Bush of SIGMA Marketing Group This new fact becomes real in every dialogue or customer interaction you have. When your customer or prospect finds the information they were looking for – or were ready for – they feel satisfied […]
Infographic: Spam Has The Carbon Footprint of Estonia
Spam takes electricity to produce and send, and electricity usually entails lots and lots of coal. Add this to the list of reasons spam is the World’s Most Annoying Modern Invention: It destroys the Earth. According to a new infographic by Antonio Lupetti for Woork Up, spam spews more than 20 million tons of CO2 […]
The Next Generation of Print in 2011
In today’s economy the number one priority for every business is revenue growth. Leading print and marketing service providers have learned that working more closely with their customers is critical for success. They are focused on offering services that bring the most valuable to their customers. All of the industry studies support the fact that […]
Pitney Bowes to Launch Volly digital mail platform
Secure Digital Delivery Service that Connects Mailers and Consumers. Mailers can use new offering to grow business and provide multi-channel communications experience NEW YORK, NY, January 6, 2011—Pitney Bowes Inc. (NYSE: PBI) today announced the Volly™ secure digital delivery service, a new cloud-based digital mail communications platform that will empower consumers to receive, view, organize, and manage bills, […]
Email & Social Marketing Top 2011 Budget Growth
Fully one-half of businesses (50%) say they plan to increase their marketing budgets in 2011, with much of that spending growth allocated to email, social media, and search marketing, according to a survey from StrongMail. Over four in five surveyed marketers and business leaders (43%) say their companies’ budgets will stay at current levels, and 7% […]
What Matters Most in B2B Selling? A Two-Question Quiz
“The Web makes it too easy for your competitor to lure away interested buyers before your people have had a chance to contact them,” warns Steven Woods in a post at the Harvard Business Review blog. And that reality, he argues, demands some fundamental changes in the B2B sales process. To support his case, he […]