eMarketing Association's Annual Conference: The Power of eMarketing Oct 20-21st, Baltimore
The eMarketing Association today announced that Steve Patrizi VP of Marketing Solutions for Linkedin and Bob Gilbreath, Chief Marketing Strategist, Bridge Worldwide will keynote The Power of eMarketing Conference and Expo, to be held October 20th and 21st, 2010 at the Lord Baltimore Hotel, in Baltimore Maryland. Over 35 leaders in the eMarketing Arena will […]
Personalize Your Marketing The Google Way
Image via CrunchBase It’s safe to say that Google, the worldwide leader in search, knows a thing or two about beating out competition and increasing loyalty. Over the last 12 years, Google has built their empire on a seemingly simple function: providing relevant information to their “customers” (searchers). Even with a 70% market share, Google […]
Paul Castain: 247 Billion Emails & 6 Ways To Rethink Them!
According to the latest report from Radicati Group, there are 247 billion emails sent worldwide each day. That number will more than double to 507 billion by 2013! My initial response to those findings were “OK, but how many of those emails are those stupid poems about butterflies that if you don’t forward it to […]
Smart practices for b-to-b newsletters
Prioritizing content is often an afterthought for too many business-to-business marketers, including in their e-mail marketing. In fact, in the recent “2010 E-mail Marketing Benchmark Report” from MarketingSherpa,” content relevancy was named the No. 1 challenge for e-mail marketers — especially b-to-b marketers. Unfortunately, too much time is spent on logistics and planning while content […]
DMA introduces a YouTube channel on email best practices
The Direct Marketing Association has launched a YouTube channel to help marketers in their email efforts. Video clips uploaded to date cover such topics as how to assess deliverability, creative development, and compelling welcome emails following conversion. DMA’s Email Experience Council is the sponsor of the Email Experience Channel. Its initial featured videos include advice […]
FREE Marketing Webinar: Email Deliverability 2010: What’s New, What’s True 8/17 2pm ET
Free Live Webinar – Tuesday, August 17, 2010 – 2:00 p.m. ET / 11:00 a.m PT Deliverability has always been a concern for email marketers— and the constantly changing landscape makes it harder than ever to ensure great delivery of your email campaigns. How do you keep current on changes to ISPs, ESPs, legislation, opt-in, […]
Three Ways to Get the Most From Triggered Messages
It’s been a long time coming, writes Dylan Boyd at Email Wars, but with “new systems of marketing automation we are finally gaining ground to creating trigger-based campaigns on actions, behavior and timing.” Boyd provides a thorough rundown on various trigger-based campaigns you might employ. Here are a few highlights to help spur your creativity: Time-Based […]
Direct Mail and e-Mail Working Together
A sustained marketing message is the key to any good campaign’s success. Across the board, studies show that response rates increase when combining e-mail and direct mail marketing efforts. DM News has a good article out citing 5 key elements to consider when planning your next integrated marketing campaign. 1. Branding Start with the offer […]
Two Key Ways Email Can Boost Results in Other Channels
Once you’ve created a regular email-communications program, or developed your smart auto-responders, are you remembering to strategically use email to strengthen and encourage relationships with your list members in other channels?” Karen Talavera asks in a Pro article at MarketingProfs. There’s a simple reason why it’s important to facilitate cross-channel interaction with your email subscribers, […]