The Year Ahead: Q&A With Eshchar Ben-Shitrit, Highcon
Was 2015 a good year for digital finishing? How do you measure success? For Highcon 2015 was a year of great success and growth. We are seeing a shift in the industry and believe it is the first appearance of a broader momentum towards digital finishing. As we continue to advance our technology and expand […]
5 Creative Ways Print Can Grow Your Business
People have been discussing how to save print, when the real question should be: How can print help our business? Yes, it is hard to track the ROI and value of print marketing… if you are only thinking about what the value is for yourself and the bottom line. While ROI and revenue are important, […]
2016 Print Advice From Awesome Writers
Can you believe that we are already half way through the first month of the new year? I am sure you have thought about it already. How will your print be different this year than the year before? How should something that has been around longer than your grandparents be changed for the better? More, […]
The Year Ahead: Q&A With David Murphy, HP PageWide Web Press
Was 2015 a good year for print? How do you measure success? 2015 was the year of HP’s Giant Digital Leap Ahead. We introduced new products and watched as our customers surpassed 130 billion pages printed using HP PageWide Web Presses. By any definition of success, that is a great achievement for our customers and […]
2016 CMYK Manifesto: Pushing The Print Media Agenda
The Following Topics are Over and Done With in 2016! YOU, Yes, Still You! This was included in the 2015 CMYK Manifesto, but it’s obvious many didn’t take this advice to heart, so I’ll try again. If your marketing is based on telling people what you want them to know, and that “conversation” consists of […]
Four Galactic Concepts Star Wars Can Teach Us About Print Media
This past Friday was December 18th. Do you know what that means? If your answer is “no” then what’s wrong with you?! I mean keep reading, there might still be hope for you. Seriously, it was the premier of the new Star Wars movie—The Force Awakens– and as you probably already guessed, I absolutely did […]
Were You Naughty or Nice? 2015 in Review
Hi! I’m Chloe! It’s hard to believe, but this is our second Holiday Season together! Merry Christmas! Happy Hannukah! Felicitations for whatever you celebrate! 2015 has been a roller coaster of a year. Let’s look at what hit and what missed for me! The big hit for the year is the growth of more solutions […]
APP Turns Your Phone Into a Lightsaber To Celebrate Star Wars: The Force Awakens
It’s times like these that you have to LOVE the “digitals” and the awesome things they can do – especially around the Holy Grail of Uber-GEEK fandom, Star Wars! This post is from Digital Synopsis, and the site is a great resource for advertising information, inspiration and fun, covering multi-channels. Check it out… but first, […]
#UKvUSA: Was 2015 A Good Year For Print Buying?
Welcome to my blogging duel with TEAM UK’s Matthew Parker. If you have been following along you can skip right to the post… and if you are just joining us, here is some background… Matthew and I haven’t always seen eye to eye when it comes to Print Buying. He comes from the UK procurement world, […]
Understanding Print File Formats
Printing may seem very straightforward but the reality is there are some technical considerations to printing that are just over looked and as a result sometimes things are not printed and the highest quality they could be. File formats can be confusing and frustrating for the average person to wrap their head around. Hopefully this breakdown will help eliminate […]
Misconception 3: Print Is Bad For The Environment
Here we have reached our last, perhaps most concentrated, misconception that print is bad for the environment? If you use toilet paper, paper towels, or buy packaged goods in the store (thinking cereal or anything else packaged in paper), then you are actually buying reminisces of recycled paper products. There is a lot of distorted […]
Ramping Up For The Holidays? Make It Count!
Hi! I’m Chloe! I’m already knee deep in holiday catalogs from a host of people I’ve never done business with! But, that’s OK! Catalogs that arrive during the holidays give me a chance to expand my horizons and think about gifts I might not have targeted through my online browsing or shopping excursions. Of course, […]