3 Misconceptions Of The Print Industry
by Jennifer Grace When is the last time you’ve seen an article about how print is still alive? Or print isn’t dead? I see them all the time…and… I admit it, I’ve written a few myself. Not to worry; this article is not one of those, though, I do strongly believe in the power of […]
How Making Chocolate Chip Cookies Is Like A Direct Mail Campaign
by Jennifer Grace Baking is something that I hold dear. It is my favorite hobby. Pies, cakes, casseroles, it doesn’t matter; if it goes into the oven, I love to bake it. So today is rainy and a little on the cold side here in Maine and all I can think about is baking. Whenever […]
Keeping Print Alive For Generation Z
by Jennifer Grace Last month I wrote a letter to marketers about Millennials about how we are affected by print (If you missed it, you can catch the link at the end of this article). Right now I’d like to address another generation for a moment. This generation is by no means a lost generation. […]
Open Letter To Marketers From An Old Millennial
Dear Marketers, Before I begin, I want to make a confession. I was born on the early side of Generation Y. Having been born in 1983, you might go so far as to say I am on the cusp. Whatever it may be and ignoring for a moment the fact that my step kids think […]
How to Use Twitter Hashtags to Attract Leads
Do you remember Stan Lee’s Amazing Fantasy issue #15? On the back panel was written one of the most memorable quotes in Spider-Man history. “With great power there must also come — great responsibility!“ This is true with many things, but is especially true with social media. To have a Twitter account is one thing, […]