Marketing to the Lucrative SaaS Sector
Marketing to the SaaS sector starts by understanding the everyday challenges of this type of business. Today let’s learn about Software as a Service – SaaS, and how they can solve their most significant problem with print. Why should SaaS care about print? To get in the door with SaaS companies, you need to demonstrate […]
Combine the Powers of Digital Printing with Digital Marketing
If you’re like most print service providers, you are trying to grow your business. You want new customers while strengthening the loyalty of your current ones. Beyond those simple goals, you also want to expand your share of your customers’ print wallet by increasing order size, building order frequency, and cross-selling your capabilities portfolio. Overall, […]
Is Empathy in Your Marketing Toolkit?
I was brought in as an expert by another marketing consultant. He was working with an international company, and one of their tried-and-true lead gen programs was not doing the job anymore. We met with the corporate marketing people, and they explained the program. Then we got on a Zoom call with the salespeople, and […]
Witkowski, Dejan and Strull Launch MarketWise Academy
MarketWise Academy was founded out of the desire to help creative communities navigate and thrive in a post-pandemic world, and to help busy creative and brand professionals stay up-to-date on training and advance their careers. “There’s a learning gap in our industry,” states Daniel Dejan. “Digital-first designers need to understand and master print’s role in […]
The Real Cost of Print Customer Acquisition
What does it cost you to get a new lead to your website from your digital marketing campaigns? The cost equation depends on a list of variables, such as your timing, your offer, your target audience, your competition, and your unique value proposition. Success also depends on factors like the creativity and appeal of your […]
This is Your Brain on Marketing
Remember the 1980s public service announcement: “This is your brain on drugs. (Egg sizzles in a hot frying pan.) Any questions?” As kids, we all made fun of the ad, and it became the meme of its time. But it made an impression. It had a short, simple message with a shocking image. No long explanations […]
How A Customer Reference Program Can Help You Sell More Print
This blog is part 2 of a 3-part series: Maximize New Opportunities Through Current Customers How many print buying prospects have you quoted that say they want to “think about it.” Maybe they do, maybe they don’t, but delayed buying behavior like this often occurs when the prospect is on the fence. They aren’t quite […]
Being a Better You is a Marketing Advantage
How do you create the kind of business that people want to work for, sell for, and advocate for? You have to start with people. In my experience, when my clients work on improving themselves, the ripple effect creates a distinct marketing advantage for the business — including the ability to market to potential employees […]
Email Marketing is Easy, Affordable, and Gets Results
Email is a basic tool, but it is very powerful and has decades of marketing practices behind it. It’s perfect for a printing company on a budget. Using affordable and strategic marketing tools such as email on a regular schedule will help plant your brand firmly and positively in your prospect’s mind. BENEFITS OF EMAIL […]
10 Things To Do When Updating Your Website
Whether you bring in a pro to help you update your website — or do it yourself — there are 10 things to do before you hit the publish button. But first! I’d like to talk about one of my early clients. Mike Hasson was the founder of the Hasson Company, a luxury real estate […]
Timing is Everything When Educating Customers About Print Marketing
Timing. Is. Everything. Do your print customers know this? Do they know the clock is ticking? Do they know that time is flowing and tomorrow things may look very different? Are you prepared to educate them so they can get time on their side? Then and now. I help a friend sell ads for our […]
Lessons from a Printing Company Working with Netflix
I toured a printing company that printed the DVD packaging and disks for Netflix, back when the entertainment giant sent DVDs to people’s homes for viewing. The printer was growing and had the floor space to install a brand new specialty press with a dedicated production area — exclusively for Netflix. At that time, Netflix […]
