To QR or not to QR: What would you have done?
Sorry Community Color Mailer – but this is possibly the WORST use of QR Ive seen – scan the code to reveal a promo code – write down the promo code then SNAIL MAIL to redeem??? Certainly we can all be armchair quarterbacks on this one… If it was your campaign – how would you […]
Worldwide First: Augmented Reality Newspaper Ad!
Once again – Print is the vehicle for delivering the multichannel content… mX steps into augmented reality from PANPA Editor on Vimeo. AR Showcase — Augmented Reality Examples & Inspiration. Related articles AR Summit: Layar on augmented reality as the next mass medium (mobile-ent.biz) AR Summit: How Audi used augmented reality for its Le Mans […]
Should You Advertise In A Newspaper?
by Steve Strauss Mr. AllBiz, The Strauss Group, Inc. Not advertising is like being alone in a dark room with the door closed. You know you are there, but no one else does. Most businesses have to advertise if they are going to succeed because it is the basic way new customers learn they are […]
Study: Newspaper ads influence shoppers
via MediaPost Publications Newspaper Ads Still Guide Shopping 04/14/2011. Whatever their financial woes, print newspaper advertising is still a trusted source of information for consumers planning their shopping decisions, according to a phone and Internet survey of 2,502 U.S. adults performed for the Newspaper Association of America by Frank N. Magid Associates. The study highlighted the […]
Will Classified Advertising Come Back?
Nowhere else have newspapers suffered as mightily in the last five years as in the meltdown in classified advertising, where nearly $14 billion in highly profitable revenue was vaporized between 2005 and 2010. The classified ad crash, of course, resulted from the worstglobal economic calamity since the 1930s. The real estate market collapsed. Employers stopped […]
Pepsi Bottles Will Go Naked If Argentina Wins World Cup
Pepsi Bottles Will Go Naked If Argentina Wins World Cup | Penn Olson. Argentina’s coach, Diego Maradona has made a wacky promise that he will run around naked in Beunos Aires if Argentina were to win the World Cup. To Pepsi, this is more than just a hilarious promise, which the cola giant has smartly jumped […]
Classified print ads get new life
News – Media: Classified print ads get new life (Page 1 of 2). Print’s not dead, but in the greatest paradox of all, it’s taking a website to show just that. Wegotads.co.za is the brand new classified ad portal on iol.co.za, the second biggest website in the country and the internet arm for Independent News and […]
5 Nike 'Write The Future' World Cup Print Ads
5 Nike ‘Write The Future’ World Cup Print Ads | Penn Olson. Nike’s ‘Write the Future’ viral ad has attracted over 12 million views in 2 weeks. Accompanying the viral video are 5 gorgeous print ads. The print ads are all snapshots of the video ad scenes, except that I don’t quite remember Robinho in it. […]