Can We Talk? Are You Too Timid?
Hi! I’m Chloe! I live in a world of print and I’m starting to get annoyed. Maybe you are too? Too much of what is coming across my desk is b-o-r-i-n-g! It’s the same look, same feel, same format, same color schemes – over and over again! When did brands become so timid? There are […]
[VIDEO] Digital Schmigital: Marketing Print to Millennials
This Graph Expo panel focuses on “The New Print Customers” – what they know, what they don’t, and how to keep them excited about print in an electronic world. Panelists from: http://dreamingincmyk.com • http://hp.com/go/indigo • http://www.chili-publish.com • http://hp.com/go/pagewidewebpress – Hosted by Deborah Corn
Get Ready For International Print Day (#IPD15) October 14, 2015!
INTERNATIONAL PRINT DAY 2015, A 24-HOUR SOCIAL MEDIA EVENT, TO EMPHASIZE THE INDUSTRY’S LOVE FOR AND DEDICATION TO PRINT AND PAPER Print, paper and design professionals encouraged to share their awesome examples of print and marketing via social media and help CMYK love trend the planet! THE PRINTERVERSE – Print professionals around the world are being […]
How Print And Digital Work Together
Last month I wrote a blog explaining some misconceptions of the print industry (did you miss it? If so, you can read it here). As these are all big topics in our industry, I’ve decided that for the next few months I will explore each of these topics a little more in depth. I think […]
Brazilian Neutrogena Ad Lets You Wipe the Lipstick Right Off Actress’s Face
Brazil continues it’s STREAK with the coolest uses of print out there!! This is from ADWEEK. Hat tip to Rick Littrell for sharing on Facebook! Here’s a nifty way to get the average magazine peruser to put a product sample to good use. Neutrogena and agency DM9DDB worked with Brazilian weekly Caras to create a special […]
The 2015 CMYK Manifesto: Invest In The Future Of Print
The Following Topics Are Over And Done With For 2015! MSP/PSP… WTF! Enough already. No acronym is going to change the perception of what you do if you have presses in the building. Printing is NOT a dirty word! If you think it is by all means change your company name and help your competition […]
Creating Value And Opportunity For Graphic Design in 2015
By Roberto Blake It’s 2015, and the landscape of graphic design has changed dramatically from how it was even a decade ago. This is not only a matter of new technology, but also a matter of a shift in the direction of advertising and marketing itself. There’s now an emphasis on customer engagement and storytelling […]
Print Ad Drives “LIKES” To Your Facebook Page
It’s not surprising to find out this awesome ad was created in Brazil. In 2014 they have come up with some very inventive uses for print – including the BBQ Bible and the Kid Tracker. This one has really gone way out of the box they were already out of, by allowing readers who registered for a […]
Poster Offers Spooky Surprise For QR Code Scanners
Although the House Of Nightmares doesn’t open until April of 2015 in Stockholm, Sweden, clever marketers used print and an immersive experience to get some early buzz going! I love stuff like this!
11 Examples of Inspirational Print and Flyer Design
By James Lane In an ever growing competitive market regardless of your industry or expertise it is getting more and more difficult to stand out from the crowd. With a digital age that is constantly revolving and evolving offline marketing and branding is somewhat often overlooked so we have decided to compile a collection of […]
New Print Ad Can Keep Track Of Kids At The Beach With App
When I shared my CMYK Manifesto to Re-Think Print in 2014, this is what I was talking about – x1000! Nivea’s “Protection Ad” created by FCB San Paulo contains a detachable bracelet to put on a child… download an app, synch it to the bracelet and ‘viola beach lo-jack! Parents can decide how far junior can wander […]
Catnip Scented #Directmail Creates Kitty Litter Customers
Getting to consumers through their pets isn’t a new concept – but it is still a smart one! Over the years I have shared info about an interactive billboard that provided dog food samples, a TV commercial only dogs could hear, and personalized meme cat postcards – now welcome cat mail to the list! According to […]