The Key To Personalization Marketing Is Knowing Your Goals
Bringing Personalization Into Your Campaigns by Randy Hardy You’ve listened to the experts and realize how important personalization is to your marketing campaigns. You have the technology, and know that with relatively simple data you can add personalization to your campaign. Before you start to use personalization, you need to put some thought into how personalization […]
The Power And Challenges Of Personalized Marketing Communications
by Randy Hardy Are You Talking to Me? Anyone involved in marketing today knows that to get heard by your audience, you need to deliver a personalized message that speaks directly to them. Personalization has been proven to improve response rates and create a greater connection with the recipient. Printed personalized direct mail pieces […]
Absolut Originality Campaign Adds NFC To Their Cross Media Marketing Cocktail
Working in advertising for so many years has taught me many valuable lessons about the world. One of the simplest yet significantly important is… BRANDS RULE, and BIG BRANDS EVEN BETTER! For example, an ad agency might have Southwest Airlines as a client, but will drop them like a rock to have American Airlines on […]
Six Trends From Cross Media Show 2013
Since I don’t get to go to ALL the shows I wish I could attend, I am very fortunate that I can ask some great people to do a little recon for us. Such is the case with Matthew Parker and the Cross Media Show which just took place in London. He also reported for […]
Consumers Chime In On Why Direct Mail Still Matters
The Drum posted this infographic last week with some commentary you can see here. My only comment is why are we still saying “still” as though we STILL need to convince people that print isn’t going anywhere. I think we need to get off that message point and move on! We spend an awful lot […]
John Van Hamersveld Print Art Exhibition in Los Angeles
Fellow print geeks, does the name John Van Hamersveld ring a bell? No? Surely you’ve seen the iconic Endless Summer movie poster or the cover of the Beatles legendary Magical Mystery Tour album. If so, then you’re already familiar with this bad ass designer, you just need to put his name/face to his incredible body […]
#PrintChat 3.0 Is Here!
Greetings Earthlings, Alternative Lifeforms, and Citizens of The Printerverse… Time certainly does fly when you are engaging with the biggest and best group of Print & Integrated Marketers on Twitter every week! It’s been over a year since @PrintMediaCentr took over the reigns of #PrintChat from @QuadGraphics, and I am happy to report that with […]
A Digital's Confession: How I Evolved into a Certified Print Geek
by Katherine Tattersfield Hello everyone! I’m Katherine and I’m a digital marketer who somehow morphed into a giant print geek. It all started a few months ago when I landed a job at a commercial printing company. At first I felt a strong sense of irony. I considered print advertising a waste of time and […]
Meet Fabio Seidl – Creative Director Behind Billboard's Music Playing Magazine
A little NFC, and a lot of Creativity can go a long way these days. This post takes us to South America where Creative Director Fabio Seidl and his team at Ogilvy Brazil created the first music magazine that PLAYS the music you are reading about! The project, BILLBOARD: The End of The Silent Magazine, […]
Print Ad Charges Phone Using Solar Energy
This isn’t the first time Nivea dazzled the advertising world promoting their sunblock in Brazil. Last year they created a remarkable billboard made with a million beads… But this is WAY cooler than that! Using a print ad to harness solar power to charge devices on the beach… GENIUS. Per the Daily Mail – “The […]
Paramount Pictures Taps NFC To Deliver Exclusive Star Trek Content In Airports
Travelers passing though O’Hare, LAX, DFW and JFK will have an opportunity to open a channel and hail some exclusive “Star Trek Into Darkness” video content via NFC technology. By tapping their NFC enabled phones onto Capt. Kirk’s communicator pictured in the out of home displays airport visitors will be transported to a unique mobile […]
New York Magazine Debuts QR Code Marketing Campaign
Welcome to Cross-Media Marketing New York Magazine! Your first dip into the pool was executed very nicely as well… clear offer, tasty incentive, instruction to scan the QR Code, (and bonus that you called it a QR Code!), you also provided a url to the promotion (though not shown below), and your goal, per the […]