2017 Survey Says: Print Buyers Need Time and Have Money
Greetings Citizens of the Printerverse! This post is about results from my 2017 Print Buyer Survey. The survey background info can be found here. If you haven’t read it please do that first, it will be helpful. Additional results can be found in this post: 2017 Print Buyer Survey Says: When it Comes to Driving Print Sales, Stay in […]
When Worlds Collide: Meeting an Old Friend in The Printerverse
“There is a Printerverse” was my very first Print Media Centr column. Look at me then: full of wonder at how the knowledge, technologies, interests, events, and organizations shared among ink-sniffers formed a culture and a “Printerverse.” Can you believe we were ever that young? As I write this, I’m on a pre-summer business and […]
2017 Print Buyer Survey Says: When it Comes to Driving Print Sales, Stay in Your Lane
Greetings Citizens of the Printerverse! As promised in my post last month I will be rolling out results from my 2017 Print Buyer Survey. The survey background info can be found here. If you haven’t read it please do that first, then come back to this post to absorb the information in context. Normally I would put a […]
Take Advantage of the 2017 USPS Emerging and Advanced Technology Promotion
Are you taking advantage of USPS’s Emerging and Advanced Technology promotion? Oh, you are? Well, I’m not talking to you at the moment. Everyone else, we’re calling the “Emerging and Advanced Technology promotion” “EAT” for the rest of this post. Just go with it. Earlier this month, a print pro and I were discussing how […]
Are You Augmenting Your Sales Metrics With Reality?
Multi-sensory print with holograms. Beacons. Haptics. I’m a sucker for cool experiences enabled by technology. Feed me. Feed my geek. When it comes to marketing and print technology, I never go hungry for long. Perks for writing on Team PMC, and being a #PrintChat regular, include opportunities to make friends with techies and integrated marketing […]
Rotolito Lombarda and HP PageWide Press Share Some Inkjet LOVE at Hunkeler Innovation Days
One of the biggest reasons I became a member of the HP Page Wide Press fan club is their customers. These daring, creative, and forward thinking printers took a leap into the land of inkjet possibilities long before the technology was in fashion. They pushed the boundaries of the expected and literally created applications with HP PageWide Presses that in […]
2017 CMYK Manifesto: Custom Customer Convenience and Communications
[et_pb_section admin_label=”section”] [et_pb_row admin_label=”row”] [et_pb_column type=”4_4″] [et_pb_text admin_label=”Text”] The following topics are over and done with in 2017: Name Change Rage! Print is a five-letter word, treated by our industry like a four-letter word. You know what people search when they need a printer… print, printer, printing… not communications, not marketing services provider. If your […]
Holograms and Print – An Interview with Scott Manduck of VideoPlusPrint
I (virtually) met Scott Manduck of Video Plus Print a year or so ago. I was exploring the prospect of using video brochures in a campaign. He noticed my interest and sent me a LinkedIn message. We kept in touch and recently I received an email from his company that included a video of a new […]
1/1 Interview with Ray Camacho: A Kid From Queens Transforming Print Business in Japan
One of the reasons I love what I do is that I have a platform to share your stories, and this is a great one. Ray Camacho from Yamagata Corporation is a really interesting guy, and although our call didn’t start off with this interview as the goal, I couldn’t pass the opportunity to get his […]
With Print Comes Power And Long Life
My interest in history and my use of popular artificial intelligences have me thinking about how we extend our human selves in terms of power and existence through our technology. Clive Thompson’s Smarter Than You Think (which I wrote about here) informs these thoughts, and I hear whispers of Carl Sagan’s famous words on the […]
International Print Day: A Successful Celebration of All Things Print
PRESS RELEASE: October 19th 2016 was International Print Day – a celebration of the variety and vivacity of print around the world that manifested itself in a surge of global sharing and engagement, with more than 30 million timeline impressions in 24 hours. From sole traders to multinationals, more than 6,500 tweets were sent by […]
5 Facebook Pages To Visit When You Need Inspiration
No one can feel upbeat and positive 100% of the time. And I am no exception. While I pride myself on being a very “glass half full” type of person, there are certainly days and hours in which I can find myself feeling pretty low. Some of those times, I might call a friend, turn […]