USPS to promote mail through major advertising campaign
The US Postal Service will launch a major advertising campaign in September seeking to promote use of the mail as a marketing tool by American businesses. Postmaster General Pat Donahoe announced this morning that the campaign will target the sizable 75% chunk of US businesses that currently do not use the mail for advertising purposes. […]
Direct mail volume set to see modest growth and remain viable marketing channel
Numerous survey have found plans for small businesses to increase their marketing budgets that coincide with reports forecasting greater direct mail revenues. Now, PRIMIR, the company that recently published a study called “Trends & Future of Direct Marketing,” is adding its voice to the group, noting that while direct mail volumes is not set to […]
Stephens & George revealed as Royal Wedding Programme printer
Merthyr Tydfil-based sheetfed magazine printer Stephens & George has been revealed as the company responsible for printing the Official Programme for the Royal Wedding. Details of the programme’s production were kept under wraps by the Royal Household until this morning, when it released a free electronic version in two formats, as a page-turning Ceros edition […]
Defining Print’s Role in Modern Direct Marketing
An Internet information company seeking to boost response rates and drive traffic to its website was reluctant to use direct mail. After the campaign generated so-so results in numerous online channels, however, a direct mail test produced the highest response rates and the most stickiness of any medium they used—even for the coveted new-media generation […]
US magazine industry sees signs of recovery
The magazine industry in the United States has seen a burst of new launches on the newsstand in the first quarter of 2011, according to reports. <— Plum Magazine: US magazine launched in March During the period, 54 new magazine titles were launched, including Plum Miami, Gourmet Italian Kitchen and Harmony Magazine, double the 25 […]
5 Cool Augmented Reality Case Studies in Asia
via 5 Cool Augmented Reality Case Studies in Asia | Penn Olson. Our previous post on Future of Advertising Technology touched on Augmented Reality (AR). That post triggered me to dig deeper into Asia’s use of AR. Well, it didn’t really come as a surprise. Asia does have quite a bit of AR case studies. I […]
Digital Coupons Prove Stronger Than Print at Attracting New Product Users, But Lag in Generating ROI
NEW YORK, NY – A new analysis from Knowledge Networks suggests that digital print-at-home coupons are more powerful than printed free-standing insert (FSI) coupons at getting consumers to try a product for the first time – but yield an 18% lower ROI than print FSI coupons. The study of coupon users is drawn from KN’s National […]
Money-back guarantee for US advertisers to try direct mail
The US Postal Service is hoping to win a bigger slice of the $90bn US media advertising market by offering some of the nation’s top advertisers a money-back guarantee to test out direct mail campaigns. From as early as next month, it will be offering 16 major advertisers the chance to try out direct mail […]
Kids, Would You Like Some Augmented Reality With Your Cereal?
via MediaPost Publications Kids, Would You Like Some Augmented Reality With Your Cereal? 04/04/2011. Breakfast is the most important meal of the day, and apparently an ideal time to target kids with an augmented reality campaign. This international campaign promotes “Rio,” a 20th Century Fox animated film voiced by Jesse Eisenberg, Anne Hathaway, George Lopez, Jane […]
USPS, QR Codes and their Summer Sale
Direct mailers in the United States are to see for themselves the benefits of linking smartphone technology with the physical mail, under a special promotion from the US Postal Service this summer. The world’s largest postal operator is set to offer a special 3% discount in July and August for any letters or flats if […]
Study: Newspaper ads influence shoppers
via MediaPost Publications Newspaper Ads Still Guide Shopping 04/14/2011. Whatever their financial woes, print newspaper advertising is still a trusted source of information for consumers planning their shopping decisions, according to a phone and Internet survey of 2,502 U.S. adults performed for the Newspaper Association of America by Frank N. Magid Associates. The study highlighted the […]
Smirnoff Caipiroska's Peelable Bottle
“To launch the new formula of the flavors of Smirnoff Caipiroska, the Brazilian drink that is popular worldwide, we created bottles with the texture of the fruit for the flavors lemon, passion fruit and berries and a diagonal perforation, so that consumers could feel the unique experience of peeling a drink made of fruit. And […]
