UK adspend returns to double digit growth
The United Kingdom’s advertising spend has recorded a double digit rise of 10.7% in the first half of 2010, according to Nielsen’s latest Global AdView Pulse report. Globally, adspend has increased by 12.8% in the first six months of 2010 when compared to the same period in 2009, with a combined spend of $238 billion (£150 […]
Magazine Ad Pages Rose in Third Quarter
The number of ad pages in U.S. magazines inched up for the second consecutive quarter, giving publishers more hope that the declines that killed dozens of well-known titles in 2009 are behind them. Ad pages in the third quarter rose 3.6% from the same period last year, according to figures released Monday by the Publishers […]
Sappi Announces European Price Increase for Specialty Products
Sappi Fine Paper Europe said that it will increase prices for its specialty products in European and overeseas markets by 8% for deliveries as of November 1. The increase follows an earlier one by Sappi this year as demand for specialty products remains strong. “Our first price rise has barely compensated for the extraordinary cost […]
Transpromo Growing in B2B Communications
According to a survey from Pitney Bowes Inc. (NYSE: PBI), the use of transpromo among business-to-business (B2B) firms is on the rise. Pitney Bowes surveyed more than 4,000 B2B companies in the United States, United Kingdom, France and Germany. In the US, 31 percent of B2B firms surveyed reported that they have put personalized messages […]
5 Ways QR Codes Make Direct Mail Mobile and Interactive with Smartphones
One of the newest and most intriguing ways marketers are integrating mobile with the traditional power of direct mail is through QR codes, or Quick Response codes. These two-dimensional barcodes can feature PURLs that drive users from printed material to the Web via smartphones. QR codes can turn a printed direct mail piece into an […]
10 Do's and Don'ts for Facebook Pages
Facebook may have 500 million users, but having an outpost on the social-media site won’t necessarily increase sales or referrals to your website. But the right tools, used strategically, can help make Facebook an important part of your marketing, lead acquisition and customer-service strategies. Here are some do’s and don’ts for your company’s Facebook page. […]
GASC honors ‘Positively Print’ award recipients
The Graphic Arts Show Company (GASC) recognized the “Positively Print” award recipients at a ceremony following the Executive Outlook Conference preceding Graph Expo. Intended to spotlight promotional efforts centered on the effectiveness of print, Positively Print entries could be produced in any media, as long as the focus was on print targeting print buyers, print […]
Free Webinar: Make Sustainable Printing Your Competitive Advantage
Canon and HOW magazine are joining together to offer the free webinar “Make Sustainable Printing Your Competitive Advantage.” Date: Tuesday, October 12 Time: 3:00 p.m. ET/12:00 p.m. PT Duration: 1 hour Presenters: Don Carli and Hans Wegner Green is much more than a color to today’s creative professionals. It’s an expectation, driven by a sincere […]
Free Web to Print Webinar: Wed, Oct 13, 2-3pm EST
Free Webinar: Building An Online Print Business The print procurement process is going through a major transition. Customers expect self service options. Online ordering enables printers to solve more than print manufacturing needs – from automating and centralizing national marketing programs to monitoring and controlling marketing budgets. Web to print expert, Jennifer Matt will provide her […]
Will technology kill book publishing? Not even close.
Today, it is not uncommon to hear predictions that the names of the great publishing houses will soon fall from the covers of books to the footnotes of self-published history tomes. Casual observers could be forgiven for thinking this way based on headlines on the e-reading revolution. First, Amazon announced that its e-book sales topped […]
Digital vs. Print: Have We Reached a Tipping Point?
By Doc | October 5, 2010 Doc believes in all things digital, but he also believes in the power of print. So I keep my eye on market trends but greet those predicting the end of print with a healthy dose of skepticism. Print is still a dominant communication vehicle and will be for some […]
Heidelberg Invites Entries for the ECO Printing Award
• Two categories: Sustainable companies and forward-looking solutions • Entries may be submitted from Oct. 1, 2010 to Jan. 31, 2011 • Prizes will be presented in June 2011 Following the success of the Heidelberg ECO Printing Award 2008, Heidelberger Druckmaschinen AG (Heidelberg) once again invites print shops across the globe to compete for its […]
